The vodcast, which aired on VnExpress from 27/10, has garnered over 11 million views and 88 million impressions across platforms, offering practical perspectives on modern financial thinking.

"Kaity always believes that cash flow must always be active, because if money remains idle, it cannot generate profit. Therefore, one must find ways to earn money that align with their passion and personality, so that they can collectively yield returns", Kaity stated in the first episode of the 'Leading the Profit Trend' vodcast.

The actress shared that she developed early financial management habits, regularly balancing spending and investing for personal goals. For Kaity, flexibility is key to maintaining creative energy and nurturing her passion. The show's participants, including Kaity, share the view that "profitability" extends beyond financial gain. It encompasses an active, flexible lifestyle and personal development. A common thread among the show's figures is their proactive spirit and a financial mindset that goes beyond mere profit, embracing self-development, experience, and freedom.

In the vodcast series, content creator Ngoc Nick M examined the shift in youth financial thinking through a generational lens. "We no longer save to merely exist, but manage for growth", he shared. According to Nick M, money is a means to "buy back time and freedom", enabling individuals to live as they desire.

From a financial expert's perspective, entrepreneur Thai Van Linh asserted that the foundation of all financial decisions is a cash flow management mindset. "It's not about having a lot of money to manage. What's important is knowing how to categorize cash flow, clearly separating spending, savings, investment, and emergency funds. When cash flow is properly segmented, each part has an opportunity for optimization", the entrepreneur stated in the vodcast.

According to Thai Van Linh, the goal is not just to keep money, but to make money "work" for you through appropriate financial tools. The speaker suggested that an account that is both flexible and consistently profitable allows users to spend with peace of mind while maintaining effective accumulation.

Tuong Nguyen, Deputy CEO of VIB, explained that the bank's strategy for developing the Double Profit Duo was based on identifying three major gaps in user financial behavior: funds awaiting investment opportunities, idle funds awaiting expenditure, and the increasingly common outflow of money through shopping. From this, VIB aligned its development with the philosophy of "Actionable Finance", shifting from passive finance to a continuous operational model driven by data and automation. The goal is to ensure every financial action creates value. This model's advantages have led many financial experts and KOLs to choose it. Modern users now seek financial solutions that offer both flexibility and profitability, rather than just traditional savings accounts. Responding to this reality, the bank launched the Double Profit Duo solution, comprising the Super Yield Account and the VIB Smart Card global payment card. "This solution helps users maintain liquidity while optimizing returns, transforming personal capital into an efficient operating resource", a representative from Vietnam International Bank (VIB) stated.

Regarding real-world experience, actress Kaity Nguyen expressed her appreciation for the convenience of the Double Profit Duo, especially the free selection of a preferred account number directly on the MyVIB app. "The app clearly displays yields and cashback, with an intuitive interface and simple operations. I also enjoy the promotional games within the Profit Universe", Kaity shared.

Meanwhile, content creator Ngoc Nick M viewed the Double Profit Duo as an effective cash flow management model for modern users. "My funds awaiting expenditure now generate profit daily with yields up to 4,3% per year. When combined with the VIB Smart Card's 5% cashback, the total benefits reach 9,3%. This is a way to keep money constantly working", he shared.

From a financial expert's perspective, entrepreneur Thai Van Linh assessed the Double Profit Duo as a prime example of modern personal finance trends, where flexible tools help balance profitability and liquidity. "This demonstrates how money can both generate profit and meet flexible spending needs", Linh stated.

From a market perspective, experts suggest that the emergence of financial products like the Double Profit Duo clearly reflects a shift in modern consumer behavior: a demand for profitability while still requiring cash flow flexibility. This very demand prompted VIB to produce the 'Leading the Profit Trend' content series, helping modern users engage with financial management more accessibly. "Finance is not dry numbers, but a tool to achieve a more balanced, free life", a bank representative said.

Content: Thai Anh

Design: Thai Hung