A representative from Hanoi Milk Joint Stock Company (Hanoimilk) stated that before launching izzi Dinomilk, the company conducted a survey with many young families. The results indicated that the nutritional needs of Vietnamese children are increasingly diverse, while parents' time is limited. Beyond main meals, parents tend to seek products that are easy to use, convenient to carry, provide balanced micronutrients, and support digestion.

Minh Duc from TP HCM noted that children have many daily activities, from studying to participating in sports and extracurriculars. Therefore, in addition to main meals, he emphasizes providing light snacks between activities to give his child more energy.

Another trend shared by many parents is children's changing palates. They are less interested in overly sweet milk and prefer lighter, more natural flavors. Phuong Hoa from Hanoi shared, "My child is no longer interested in strongly sweet milk like before. She prefers fruit-flavored products, which are both new and easy to drink in the afternoon or before extra lessons."

Responding to these changes, Hanoimilk collaborated with Japanese experts to research and develop izzi Dinomilk. The product meets the palates of Vietnamese children, age-specific nutritional needs, and food consumption habits given Vietnam's climate and lifestyle.

Izzi Dinomilk's formula combines milk and fruit juice, creating a harmonious sweet-sour taste that appeals to children. The product comes in four flavors: orange, strawberry, grape, and tropical fruit, giving children more choices and helping them maintain a regular milk-drinking habit.

Four izzi Dinomilk product samples. Photo: Hanoimilk

A key differentiating factor of izzi Dinomilk is the addition of one billion postbiotic beneficial bacteria from Japan in each 110 ml product box. Unlike live probiotics, postbiotics are preparations from inactivated microorganisms along with their beneficial components. This gives postbiotics high stability, allowing them to withstand heat and the acidic stomach environment. They can provide gut benefits without depending on the survival of live bacteria through the digestive system. Due to this efficacy, many Japanese experts research and apply postbiotics in nutritional products.

In addition to beneficial bacteria, the brand states that izzi Dinomilk is fortified with vitamins A and C, contributing to a balanced supply of micronutrients for children during their daily physical and learning activities.

Beyond the internal formula, Hanoimilk also focuses on children's emotional experience when drinking milk. Izzi Dinomilk connects with children through the character Dino, a dinosaur designed as a symbol of energy, strength, and an adventurous spirit. Dino appears on product packaging and in short animated films produced by Hanoimilk, serving as a "daily companion" for children.

A Hanoimilk representative explained that this visual approach makes children more enthusiastic about drinking milk, and parents can easily discuss and explain healthy nutritional habits to their children. The habit of drinking milk forms naturally, with less coercion. "We aim to combine nutrition, experience, and gentle education, suitable for the psychology of preschool and elementary school children," the brand representative stated.

Izzi Dinomilk is produced on a modern Tetra Pak, Sweden, technology line. UHT sterilization technology helps preserve essential nutrients, ensures food safety and hygiene, and maintains product quality throughout its shelf life.

Furthermore, the quality control process is emphasized from raw materials to packaging, with each stage inspected according to food safety and hygiene standards. The packaging includes a convenient straw, making it easy to carry to school.

A Hanoimilk representative noted that a product development model based on local taste research combined with international technology application is becoming an effective approach for many milk brands. Izzi Dinomilk is an example, maintaining its appeal to children while aligning with modern nutritional trends, offering an experience suitable for young children, and meeting the increasingly high expectations of the Vietnamese market.

Diep Chi