Kingsport's collaborative music video, "Sitting on the Throne", featuring singer Hoang Thuy Linh and Masew, became a media sensation, reaching 70 million views across all platforms in the first quarter. This helped the healthcare brand connect with consumers. Bolstered by a double award win – Top 3 National Healthcare Brand 2026 and Top 10 Reputable Medical Equipment Company 2026 – Kingsport is accelerating its efforts to solidify its position in the healthcare equipment market.

A scene from the MV "Sitting on the Throne". Screenshot

Beyond its massive visibility, "Sitting on the Throne" sparked widespread discussion across social media platforms. Many viewers expressed delight with the MV's message: "Even royalty enjoys it this much." A representative from the producer stated that this analogy accurately reflects Kingsport's approach: transforming the familiar massage chair into a symbol of premium at-home enjoyment.

Amidst rising concerns over burnout and persistent neck and shoulder pain, Kingsport's message, "Bring the throne home, activate recovery mode," resonated with millions. Through the music video, the "throne" was redefined as a privilege of at-home healthcare. Kingsport guarantees this privilege with a technology ecosystem tailored for Vietnamese consumers. The integration of kingtech, king sonic, and ai body scan fully personalizes the healthcare experience, transforming the device into a dedicated servant for every family member.

Product image captured from the MV. Photo: Screenshot

The company states that while a viral music video can attract temporary attention, convincing consumers to invest in a premium device requires tangible value. Kingsport is demonstrating its commitment to substance beyond mere visibility. A 2025 YouNet survey revealed that 96% of respondents prioritize Kingsport when purchasing a massage chair. Notably, 99% of users highly rate kingtech technology; 97% reported significant improvements in sleep and mood; and 96% gave positive feedback on motion recovery support and service quality.

A brand representative shared that music helps the "Vietnamese throne" image spread emotionally, while the survey numbers and double award win demonstrate that Kingsport's position is not built on media glitz, but established by technological strength and the enduring trust of millions of families.

By Diep Chi

With nearly two decades of development, Kingsport stands as a leading brand in the home healthcare equipment sector. Offering a diverse product ecosystem, including massage machines, treadmills, and exercise bikes, Kingsport provides convenient healthcare solutions and supports every Vietnamese family in enhancing their daily quality of life and sustainable health.

Find more information about the brand here:

Facebook: Kingsport

Website: kingsport.vn