The program centered on discussing the role of nutrition in sports and how it boosts performance, motivating players for competition. Experts clarified the journey from sports nutrition products to supporting athlete preparation. To enter a major tournament, players need intense tactical training. The intensity of exercise, training schedules, competition, and travel demand athletes maintain a stable physical foundation.
To help prepare players' physical foundation, Herbalife Vietnam became the official sponsor for Vietnam's national football teams in 7/2021, following an agreement with the Vietnam Football Federation (VFF). This partnership has been maintained and extended through 2023, 2024, and continues today.
For over five years, Herbalife Vietnam has provided nutritional support to the men's and women's national football teams, as well as the U22, U23, and Olympic football teams, supplying sports nutrition products. By integrating products into the "Fueling Vietnamese Football" program's touchpoints, the brand aimed to give attendees a more direct understanding of its nutritional role.
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The "Fueling Vietnamese Football" program in Hanoi, 27/8. Photo: HBL |
The brand believes sports nutrition extends beyond products. It regularly organizes consultation activities and shares knowledge about nutrition, thereby expanding its support from products to expertise.
Nguyen Thanh Dat, Senior Communications Director at Herbalife Vietnam, stated that the "Fueling Vietnamese Football" program not only provides a brand experience but also connects the company's mission with a crucial need in high-performance sports: comprehensive athlete preparation.
"Herbalife does not view nutrition as a standalone activity; we integrate our support into the overall training and competition process, working with the teams towards future challenges," said Dat.
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Players and gifts from the brand. Photo: HBL |
The 20th Asian Games (ASIAD 2026) will take place from 19/9 to 4/10 in Aichi province and Nagoya city, Japan. The Vietnam U23+3 men's football team will kick off their ASIAD 2026 campaign against Kuwait on 15/9 at 19h. The women's team will start their campaign against Chinese Taipei on 14/9.
Diep Chi
