The music video "Be Confident, Be Me" depicts women in quiet spaces, confronting their emotions without needing to hide imperfections. The message of the music video centers on accepting imperfections as a natural part of the journey of growth.

Orange (center) and other women in the music video "Be Confident, Be Me". Photo: Lactacyd

Sharing about the project, Orange revealed she once experienced unstable days and chose to acknowledge her feelings instead of avoiding them. According to the singer, when women stop pressuring themselves to be perfect, they learn to treat themselves with more kindness, from listening to their emotions to observing changes in their skin.

From this perspective, body care transforms from a quick cleansing step into a private moment, helping to regenerate energy after a long day. This is also the direction Lactacyd is pursuing as it expands into the shower gel category in 2025.

Specifically, the brand introduces two product lines: Ever Fresh and Healthy Bright. The Ever Fresh line addresses cleansing needs, providing a fresh, invigorating feeling, suitable for an active daily lifestyle. Meanwhile, Healthy Bright focuses on nourishing the skin for a healthy glow, helping to improve evenness and maintain natural radiance over time.

Lactacyd's skincare product lines in the music video collaboration with Orange. Photo: Lactacyd

Both product lines are developed with a gentle care approach, helping to maintain the skin's natural balance, leaving it feeling soft and not dry after use. The light, lingering fragrance is also a highlight of the user experience.

According to a brand representative, the products aim to simplify the body care routine while ensuring effectiveness and comfort. An internal survey shows that 87% of users feel more confident and refreshed after use, while 91% express a desire to continue choosing the products. Furthermore, the collaboration with Orange and the launch of the new shower gel line is seen as a step to connect more closely with young consumers, while conveying a message of confidence that comes from understanding and caring for oneself daily.

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