In recent years, the concept of beauty has shifted significantly, with many consumers moving from professional establishments to at-home care. Women, in particular, increasingly prioritize convenience and proactive self-care for their appearance. According to data published in 11/2025 by the Metric platform, Vietnam’s beauty device market has seen impressive growth, with e-commerce sales alone reaching approximately 3,000 billion VND in the last 12 months, a 6% increase compared to the same period.
However, in a highly competitive market, the key factor for consumers investing in beauty devices remains trust in reputable brands that ensure both gentleness and effectiveness, along with an optimal experience.
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The cold hair removal device duo marks a strategic step in completing LocknLock's at-home beauty ecosystem. Photo: LocknLock |
Seizing this trend, LocknLock, a 48-year-old household goods brand, has entered the personal care device market with its duo of cold hair removal devices. This marks a strategic step in completing its at-home beauty ecosystem. A representative from the manufacturer stated that Korean technology is applied to bring a cool, gentle hair removal experience into a compact handheld accessory, helping users eliminate concerns about irritation or burning sensations.
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IPL Sapphire cold hair removal device. Photo: LocknLock |
According to the manufacturer’s representative, IPL technology deeply impacts hair follicles, causing hair to grow sparser and lighter, aiming for smoother skin. With sapphire stone cooling technology, the IPL Sapphire model can alleviate concerns about burning sensations during at-home hair removal.
"The immediate cool sensation can soothe the skin's surface, especially sensitive areas, making it easier and gentler to maintain the treatment regimen", the representative said. Additionally, the device optimizes time with dual light technology and a wide light emission window. It comes with 4 specialized modes and 5 intensity levels, ensuring personalized and gentle care for all skin areas.
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IPL hair removal device. Photo: LocknLock |
Meanwhile, the LocknLock IPL model utilizes ice cooling technology to maintain a contact surface temperature below 15 degrees Celsius, providing continuous cooling for comfort when used on sensitive skin. The IPL wavelength of 600-1200nm deeply affects hair follicles, reducing burning sensations. Furthermore, with 9 flexible intensity levels, the device allows users to optimize their personal treatment regimen, balancing effectiveness and gentleness.
LocknLock was established in 1978 in Korea. It has won over users with its lines of food storage containers, kitchenware, and home appliances. In recent years, the company has expanded its portfolio to personal care devices, developing with a focus on enhancing living convenience and at-home user experience.
Hieu Chau
Experience Korean cold hair removal technology and elevate your at-home skincare routine through LocknLock's website, e-commerce platforms, and nationwide store chains, with many launch offers available during this period.
