The collaboration between the young singer and the fast-food brand creates a unique connection between music and cuisine. For Lotteria, Mono is a familiar figure to young audiences, and his "Poetic Prince" image from his new project also adds a distinct flair to the campaign.

Lotteria and Mono collaborate to launch the new spicy crispy chicken product. *Photo: Lotteria*

The spicy crispy chicken is now available at Lotteria stores nationwide. To further engage customers, the brand is also launching interactive activities, including minigames and digital content, specifically for Mono's fanbase.

A company representative stated, "These activities extend the campaign's appeal and foster closer connections among the brand, the artist, and his fan community."

In recent years, Lotteria has diversified its products and enhanced customer experiences. This strategy involves researching and introducing new flavors, upgrading store environments, developing online ordering channels, and increasing its digital footprint.

Lotteria refreshes its image, making it more suitable for the younger generation of customers. *Photo: Lotteria*

The spicy crispy chicken is Lotteria's newest product for 2026. While maintaining the brand's signature fried chicken recipe, this version infuses a spicy flavor directly into the breading, offering a fresh experience that still captures the essence of the familiar crispy chicken.

This new crispy chicken features a golden, crunchy crust with fine spicy seasoning and tender chicken. The spice level is moderately adjusted, delivering a subtle, non-lingering tingling sensation that distinguishes the dish from the original crispy chicken.

Lotteria store interior. *Photo: Lotteria*

Unlike sauce-coated chicken varieties, the spicy seasoning for this crispy chicken is blended directly into the breading. This preparation ensures even spice distribution on the crust and maintains the product's crispiness. The flavor profile combines spiciness, a subtle saltiness, and the chicken's natural sweetness, creating a balanced taste.

Introducing new options is a key part of Lotteria's strategy to diversify its menu. For young customers, the desire to experience new flavors and limited-edition items, alongside familiar products, offers the brand opportunities to refresh dining choices.