Revive Sports is bringing the faces of Vietnamese National Sports Team athletes closer to the public through outdoor advertising (OOH) screens. A brand representative stated this initiative is a tribute to the athletes' journey of training and competition on the continental stage.

The campaign is being implemented at various locations in Hanoi, Ho Chi Minh City, and Da Nang, transforming large advertising spaces into platforms for Vietnamese sports imagery. This initiative also follows the "Millions of Words of Encouragement" program, which Revive Sports launched during ASIAD 20.

Revive Sports showcases Vietnamese athletes on Ho Chi Minh City streets. *Photo: Revive*.

Through the OOH campaign, the brand aims to honor the journey of effort behind each achievement, not just the medals. Revive Sports is displaying images of Vietnamese athletes on advertising screens in public spaces. This aims to reach a broader audience during their daily lives, moving beyond their appearances in sports news or on medal podiums.

This initiative follows the Vietnamese National Sports Team's completion of ASIAD in Aichi-Nagoya, Japan. The team secured 25 medals: 3 gold, 3 silver, and 19 bronze.

Images of Vietnamese National Sports Team athletes appear on city streets. *Photo: Revive*.

A brand representative noted that this year's Asian Games featured many stories behind the medals. Track and field athlete Kha Thanh Truc, for instance, shared her rigorous training schedule before ASIAD 20. This included 6-7 hours daily, almost every day of the week, alongside training camps to enhance her skills and maintain physical condition.

Meanwhile, martial artist Dinh Van Tam persevered through his final match despite ligament issues and pain in both legs. His effort secured the Vietnamese National Sports Team's first silver medal at the games.

For Revive Sports, these stories are crucial for remembering the athletes' journeys, even after the games conclude. The athletes' appearance on OOH screens not only recognizes their achievements but also conveys a message: every effort made for the national flag deserves honor.

Revive Sports accompanies the Vietnamese National Sports Team at ASIAD 20. *Photo: Revive*.

Previously, Revive Sports organized various activities to support athletes. The "Millions of Words of Encouragement" program connected the fan community by sending messages and encouraging words to the Vietnamese National Sports Team. This initiative provided additional spiritual motivation, ensuring athletes felt the care and support from their homeland.

As a co-sponsoring partner of the Vietnamese National Sports Team at ASIAD 20, Revive Sports also aims to support athletes' hydration and electrolyte needs during physical activity. The product's formula, which includes 7 ions and B vitamins, aids in rehydration and mineral replenishment for those playing sports.

Beyond the product, the brand's media activities and community engagement show an expanded role in support. This ranges from physical assistance to spiritual encouragement and honoring the positive values of sports.

The golden girls of Vietnam's Karate team. *Photo: Revive*.

A brand representative affirmed Revive Sports' long-term commitment to Vietnamese sports. The brand aims to empower athletes on their journey to achieve success, while also inspiring community interest and support.

Yen Chi