According to McKinsey's State of Fashion 2025 report, consumers are increasingly investing in high-quality fashion products that can be used for a long time, rather than buying in quantity. This shift is occurring alongside the trend of building sustainable wardrobes, prioritizing items with lasting value.

In Vietnam, with the growth of e-commerce and both domestic and international fashion brands, consumers have more choices in the mid-to-high-end segments. Many are willing to spend several million VND on a shirt, office dress, or specialized sportswear, hoping for long-term use rather than constant replacement. As the value of each item in a wardrobe increases, garment care has also become a greater concern for many families.

Many people replace clothes not because the material has degraded, but because their appearance is no longer pristine. Minh Anh (Ho Chi Minh City) shared that her office shirts often discolor at the collar and cuffs after some use, making the overall outfit look less polished. Meanwhile, Hoang Nam, a frequent runner, faced a different issue. His favorite sportswear retained its elasticity and sweat-wicking ability, but the colors were no longer vibrant after multiple washes.

The Japandi T37 washer-dryer set features an elegant design and stackable capability, optimizing living space. Photo: Toshiba

This means consumers today seek more than just a washing machine that cleans; they expect appliances to protect garment colors and materials. Understanding users' daily challenges, Toshiba's 2026 Japandi T37 front-load washing machine integrates exclusive origin color technology to meet both these demands.

According to Toshiba, origin color technology uses water electrolysis to create five types of active oxygen that deeply penetrate fabric fibers, aiding cleaning without increasing mechanical impact on clothes. For white and light-colored garments, these active oxygen species oxidize and dissolve sebum adhering to the fibers, limiting yellowing over time. For colored clothes, the technology helps decompose loose dye molecules in the wash water, contributing to reduced color bleeding and fading after multiple wash cycles. Simultaneously, when combined with detergent, the active oxygen permeates deep into the fabric to tackle stubborn stains, providing deep cleaning while effectively protecting garment color and material.

While users previously focused on cleanliness, the post-wash experience has now become part of garment care standards. Many families want their clothes to remain comfortable to wear after each wash, free from damp odors, and requiring fewer additional care steps.

Addressing this need, the new 2026 Japandi T37 front-load washing machine is equipped with aroma+ technology, which helps retain fragrance on clothes for longer. Meanwhile, great steam technology uses hot steam for optimal antibacterial action, while effectively softening fabric and reducing wrinkles, enhancing the daily user experience.

The Japandi T37 washer-dryer duo integrates many modern technologies to effectively protect garments. Photo: Toshiba

Users often spend a lot of time selecting the appropriate wash cycle but pay less attention to the fact that the drying process can also affect garment lifespan. In fact, excessively high temperatures or prolonged drying times can cause fabric fibers to lose softness, shrink, or fade quickly after multiple uses.

Toshiba's Japandi T37 dryer was developed to address this challenge with heat pump drying technology, which dries at a more ideal temperature compared to traditional resistance drying methods. Additionally, the dryer integrates sensedry technology, using heat and humidity sensors to automatically adjust drying time and temperature, thereby stopping the drying cycle when clothes are sufficiently dry, helping to protect garments and save energy. Furthermore, Toshiba developed luxe care technology, which uses hot steam to soften fabric, deodorize, reduce surface wrinkles, and quickly refresh garments.

A Toshiba representative stated that as consumers increasingly prioritize the long-term value of their garments, the criteria for selecting washing and drying appliances are also evolving. Beyond cleaning capabilities, users expect appliances to meet more comprehensive garment care needs, from color retention and fabric protection to optimizing each wash and dry cycle. This also embodies the spirit of Toshiba's "details matter" philosophy, which focuses on the smallest details. The brand believes that practical technology does not begin in research labs but originates from everyday life. Only by truly understanding users' actual needs can each innovation create value, contributing to a more complete garment care experience every day.

Thai Anh

Users can find more information or receive product consultation via hotline 1800 1529 and the Zalo Official Account "Toshiba Lifestyle VN". In addition to developing high-end home appliance lines, Toshiba also focuses on investing in professional after-sales service and warranty to provide a more integrated and convenient customer experience.