Tiger Smooth Lager targets those who appreciate a gentle beer experience while maintaining the distinct character of the Tiger Beer brand. It features a clear malty aroma and a balanced, smooth, and easy-to-drink taste, ideal for casual gatherings with friends and colleagues.

Tiger Beer's newly launched Tiger Smooth - Tiger Smooth Lager product. Photo: Tiger Beer

A brand representative explained that the new Tiger Smooth is crafted from lightly roasted barley and undergoes an Extra Smooth fermentation process. This creates a silky beer texture with a satisfying, not overly sharp, aftertaste. In addition to its easy-drinking quality, the product retains a refreshing crispness and moderately rich flavor, making it enjoyable for various occasions. The packaging design of Tiger Smooth Lager continues to use a modern silver-blue color scheme, conveying a youthful and dynamic feel.

“With this launch, Tiger Beer aims to broaden choices for mainstream consumers seeking a beer with a balanced and more accessible flavor profile,” the representative stated.

New Tiger Smooth in standard 330ml cans, available in 24-can cartons. Photo: Tiger Beer

With over 90 years of global recognition and more than 30 years of partnership with Vietnamese consumers, Tiger Beer consistently evolves and innovates. Huynh Phuong Thao, Senior Marketing Director, Tiger Beer Brand, noted that every advancement made by Tiger Beer in Vietnam over the past three decades has focused on understanding and elevating customer experience. Given the current consumer trend towards new, smoother beer varieties suitable for everyday enjoyment, she anticipates the new Tiger Smooth will successfully meet this demand.

During its launch phase, the new Tiger Smooth product, packaged in 24-can 330ml cartons, is available through distribution channels in TP HCM.

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For more information, visit www.facebook.com/TigerBeerVN.