In celebration of its 50th anniversary, Vinamilk organized a special tour for customers born in 1976, a generation that shares its milestone year. This event took place at the Vietnam Dairy Factory in Ho Chi Minh City, offering participants a firsthand look at the company's advanced production capabilities. During the visit, guests were introduced to Vinamilk's modern, closed, and fully automated production line, which manages everything from raw material input to final product output. The company utilizes contemporary technology to produce highly nutritious, internationally standardized products for consumers.

The group of customers born in 1976 visited the Vietnam Dairy Factory in My Phuoc 2 Industrial Park, Ben Cat Ward, Ho Chi Minh City, at the end of May. Photo: Vi Nam

Many visitors expressed their admiration for the factory's smart warehouse system. This impressive facility spans 6,000 square meters, features 17 shelving levels, and boasts a capacity for nearly 30,000 shipments. The management of product import and export within this system is also fully automated, highlighting Vinamilk's commitment to efficiency and technological integration.

The group of visitors was impressed by the factory's smart warehouse system. Photo: Vi Nam

Customers with nearly 50 years of connection with Vinamilk

For many individuals of the 1976 generation, Vinamilk has been a consistent and natural presence throughout their lives. It has quietly accompanied their meals, daily habits, and various stages of family growth, becoming an integral part of their personal histories.

Nguyen Kim Hen, President of the Association of the Elderly, Thanh My Tay Ward, Ho Chi Minh City, joined the 1976-born customer group on the factory tour. She shared fond memories of her youth, recalling that "a glass of Ong Tho milk was incredibly precious." She noted that her children, and now her two grandchildren, continue to drink Vinamilk daily. Over 10 years ago, Ms. Hen began using Vinamilk Sure for daily nutritional supplementation, a habit she maintains to this day. "It is safe to say Vinamilk has been with my family for decades, from children to the elderly," Ms. Hen stated.

Many Vietnamese from the 7x generation share similar long-standing connections with Vinamilk. After years dedicated to family and career responsibilities, by the age of 50, their focus shifts back to themselves. They begin to prioritize personal well-being, seeking ways to be healthier, more proactive, maintain better shape, and live life on their own terms. This proactive spirit is what Vinamilk Sure aims to convey during its 50th anniversary journey, encapsulated in its message: "Age 50 is not a standstill, but a phase where everyone can live vibrantly, bravely, and proactively."

Do Thi Thanh Hang, a 50-year-old Ho Chi Minh City resident, recounted her own experiences with the brand. As a child, her parents often gave her Ong Tho milk mixed with hot water. While her childhood connection with Vinamilk was natural, at 50, her nutritional choices stem from a clearer understanding of her personal health needs. "Upon turning 50, I chose Vinamilk Sure to proactively care for my health every day," Ms. Hang affirmed.

Nguyen Vu Linh, Head of the Nutrition Center at An Khang General Clinic, advised participants on nutrition and health care during the tour. Photo: Vi Nam

Vinamilk Sure - nutrition for the "golden age"

Upon reaching age 50, many individuals continue to lead active and fulfilling lives. They work diligently, travel frequently, actively participate in community activities, engage in sports, pursue personal hobbies, and contribute to their families and society. This stage of life is often characterized by vitality and a desire for continued engagement.

According to nutrition experts, at this stage, nutrition is not just for rejuvenation but is fundamental to maintaining quality of life. Vinamilk Sure continues its 50-year journey, evolving from a brand associated with family memories to a trusted companion for those turning 50. Its goal is to empower individuals to live healthy, proactive lives, reflecting a commitment to holistic well-being.

With a mission to care for the health of the "golden age" demographic, Vinamilk Sure actively supports a series of community activities for older adults nationwide. These initiatives include providing tens of thousands of products for health check-up and care programs in cities such as Hanoi, Tay Ninh, and Ho Chi Minh City, demonstrating its dedication to public health.

Vinamilk provided products and nutritional counseling during the "Elderly Health Care" festival in Xuan Hoa Ward, Ho Chi Minh City, on 2/6. Photo: Vi Nam

Vinamilk Sure offers three specialized product lines designed to support the nutritional needs of individuals aged 50 and above. Sure Prevent Gold helps boost overall health, Sure Diacerna provides suitable nutrition for people with diabetes, and Sure CanxiPro supports bones and joints. Through these offerings, Vinamilk Sure accompanies older adults in maintaining their health and vitality, enabling them to enjoy an active life daily.

Diep Chi