UpRace Day 2025 gathered over 1,600 runners, participating in 5 km, 10 km, and 21 km distances. At the event, PUBG Mobile brought its iconic "Anh Mu Ba" (helmet level three) character from the game into reality, creating an energetic atmosphere on the course and attracting the attention of runners and attendees.

The "Run the Zone For Good" campaign is part of PUBG Mobile's Winter Festival. Photo: VNGGames

The "Run the Zone For Good" campaign is part of PUBG Mobile's Winter Festival. Photo: VNGGames

According to the organizers, the goal of this collaboration is to inspire physical training and health for both the gaming and running communities. In PUBG Mobile, 'running the zone' (chay bo) requires endurance and determination to push individual limits, fostering stronger bonds within the gaming community. Meanwhile, the UpRace project aims to create positive social value through running.

"The runs from PUBG Mobile and UpRace share common meaning and are mutually supportive, helping communities explore their personal limits and improve physical and mental health," the organizers shared.

A representative from VNGGames, the publisher of PUBG Mobile, stated that partnering with UpRace is part of their strategy to connect communities and encourage young people to maintain a healthy lifestyle, balancing entertainment and physical activity.

PUBG Mobile brought its iconic "Anh Mu Ba" character from the game into reality. Photo: VNGGames

PUBG Mobile brought its iconic "Anh Mu Ba" character from the game into reality. Photo: VNGGames

Prior to the event, PUBG Mobile launched the "Run the Zone For Good" campaign on 5/12, featuring a series of interactive activities on social media and within the game. Players engaged in new game modes in version 4.1, receiving items and rewards both in-game and in real life.

PUBG Mobile's "Survival Star" program, focused on promoting an active spirit, attracted over 1,000 content creators. Many gamers also proactively planned their training in response to the UpRace 2025 season.

Through the campaign, PUBG Mobile contributed USD 100,000 to four global penguin conservation organizations. By 15/12, the collaborative campaign between PUBG Mobile and UpRace had also recorded a total of 2.7 million km completed.

Runners check in with the "Anh Mu Ba" character. Photo: VNGGames

Runners check in with the "Anh Mu Ba" character. Photo: VNGGames

PUBG Mobile is a mobile survival game published by VNGGames, recognized with the "Esports Mobile Game of the Year" award at the Esports Awards 2025 and "Best Games of 2024" by Sensor Tower APAC Awards. Previously, in October, the game's community also raised about one billion dong for disaster relief efforts in northern provinces affected by natural calamities.

UpRace Day is a charity running event that raises funds for social projects through physical activity. After six years of organization, it has attracted over 632,000 participants and contributed over 31.8 billion dong to social organizations.

Lan Anh