According to the annual report released on 5/12 by Euromonitor International, a UK-based global market research company, Bangkok, the capital of Thailand, is projected to be the city welcoming the most international visitors in 2025, with over 30,3 million arrivals.
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Bangkok's streets are vibrant at night. Photo: Hotels |
Tourism experts attribute Bangkok's appeal to its open tourism policies. Despite retaining its top position this year, international visitor numbers to Bangkok are expected to decrease by nearly 7% compared to the 32,4 million recorded in 2024.
Hong Kong ranks second with 23,2 million visitors. London follows in third place with 22,7 million, while Macao, often called "China's Las Vegas", holds the fourth position with 20,4 million visitors.
| No. | Destination | Visitors (millions) |
| 1 | Bangkok, Thailand | 30,3 |
| 2 | Hong Kong, Trung Quoc | 23,2 |
| 3 | London, Anh | 22,7 |
| 4 | Macao, Trung Quoc | 20,4 |
| 5 | Istanbul, Tho Nhi Ky | 19,7 |
| 6 | Dubai, UAE | 19,5 |
| 7 | Mecca, Arab Saudi | 18,7 |
| 8 | Antalya | 18,6 |
| 9 | Paris | 18,3 |
| 10 | Kuala Lumpur | 17,3 |
When evaluated on criteria for the world's most attractive cities, based on six pillars: economic performance, tourism business, infrastructure, policy, safety, and sustainability, Paris leads. Madrid and Tokyo follow. Bangkok is not among the top 10.
| 10 most attractive cities globally in 2025
According to Euromonitor International, in 2025, tourist cities will shift their strategic focus from quantity to quality to address overtourism. Destinations will prioritize visitors who stay longer, spend more, and are conscious of environmental protection and local culture. Amid concerns about security, inflation, and a surge in visitor numbers, many countries are adjusting entry fees. The implementation of electronic authorization systems is also accelerating, a factor that will directly impact the long-term attractiveness of destinations. Specifically, the UK and the US are both increasing entry fees in 2025. The European Union plans to implement its European travel information and authorization system (ETIAS) with higher fees. In Asia, Japan is considering raising visa fees and developing a new electronic authorization system, expected to be operational in 2028. By Anh Minh (Source: Time Out, CNN) |
