The partnership focuses on three key areas. The two entities will collaborate on promoting tourism images, brands, and products across their multi-channel media ecosystems, as well as at airports, hotels, and resorts. Their joint efforts will spotlight Van Don Special Economic Zone and Bai Tu Long Bay.
The collaboration also aims to develop integrated tourism and aviation products, such as flight-accommodation-experience combos, charter tours, and VIP service packages. They will also create joint promotional programs for customers, distribution channels, events, familiarization trips (famtrips), roadshows, and tourism promotion initiatives.
 |
Dang Dinh Viet (left), CEO of Crystal Holidays Holdings, and Hoang Van Dung (right), Director of Van Don International Airport, signing the partnership agreement. Photo: Crystal Holidays |
Dang Dinh Viet (left), CEO of Crystal Holidays Holdings, and Hoang Van Dung (right), Director of Van Don International Airport, signing the partnership agreement. Photo: Crystal Holidays
At the signing ceremony, Dang Dinh Viet, CEO of Crystal Holidays Holdings, emphasized that partnering with the airport is a practical step towards completing comprehensive tourism products and services in Van Don and the Northeast region.
"This partnership enhances the visitor experience and opens up new development avenues for tourism and aviation operators," Viet said.
Hoang Van Dung, Director of Van Don International Airport, praised Crystal Holidays as a promising partner due to its long-term strategic vision and systematic approach to tourism.
"We prioritize connecting with reputable partners in the tourism value chain. We expect this collaboration will bring tangible results and boost tourism development in Van Don," Dung said.
Invested in by Sun Group and operational since 2018, Van Don International Airport meets the 4E standard, capable of accommodating wide-body aircraft like the Airbus A350 and Boeing 787. As the gateway to the Northeast region, with modern infrastructure and flexible operating policies, the airport plays a crucial role in connecting domestic and international tourists to Van Don and Bai Tu Long Bay.
 |
Van Don International Airport - The aviation gateway connecting domestic and international tourists to Van Don Special Economic Zone and Bai Tu Long Bay. Photo: Sun Group |
Van Don International Airport - The aviation gateway connecting domestic and international tourists to Van Don Special Economic Zone and Bai Tu Long Bay. Photo: Sun Group
Crystal Holidays, a tourism brand under Everland Group, develops an "all-in-one" smart tourism ecosystem model, encompassing accommodation, travel, transportation, and entertainment services.
In Van Don, the company is developing the Crystal Holidays Harbour Van Don resort complex, featuring over 2,200 rooms, a 1,500-seat convention center, and a 5-star commercial system with restaurants, swimming pools, spas, and entertainment areas. Phase one is expected to be operational by Quarter III/2025, with the entire complex completed in 2027.
 |
The 5-star Crystal Holidays Harbour Van Don resort complex is a highlight of tourism accommodation infrastructure in Van Don Special Economic Zone. Photo: Everland Group |
The 5-star Crystal Holidays Harbour Van Don resort complex is a highlight of tourism accommodation infrastructure in Van Don Special Economic Zone. Photo: Everland Group
In addition to accommodation, Crystal Holidays operates day trip and overnight cruise ships in Ha Long Bay and Bai Tu Long Bay. It also organizes the "Beauty of Van Don" cruise tour and provides onshore and underwater tourism, entertainment, and dining services.
The company has partnered with domestic and international travel agencies, particularly in key markets such as South Korea, China, and Taiwan (China). In 5/2025, Crystal Holidays collaborated with Marketing Highland to bring South Korean tourists to Van Don on charter flights operated by Korean Air.
Strengthening the link between aviation and tourism, especially in emerging destinations like Van Don, is considered a strategic direction for breakthrough growth in the tourism industry post-pandemic. The partnership between Crystal Holidays and Van Don International Airport is expected to increase domestic and international tourist arrivals, especially from Northeast Asian markets, and expand potential flight routes in the future.
Minh Ngoc
