The 2026 collection, themed "Hong chi Hy Tuoc - Nguyen uoc cat tuong" (Joyful Magpie on Rose - Auspicious Wishes), draws inspiration from a magpie perched on a rose branch. This image symbolizes joy, reunion, and good wishes in East Asian culture. The theme appears in the color schemes, packaging patterns, and the message of each gift box. Through the magpie and rose branch, the brand intends for each mooncake box to serve as a product for the Mid-Autumn Festival and a wish for good fortune, happiness, and fulfillment for the recipient.

Three mooncake box designs inspired by magpies, persimmons... *Photo: Dai Phat Food*

According to a Dai Phat Food representative, consumer demand for Mid-Autumn mooncakes is changing. Beyond traditional flavors, consumers increasingly seek new experiences, appealing gift box designs, quality ingredients, and suitability for different recipients.

Consequently, the 2026 collection blends familiar reunion season elements with innovative ingredient combinations. A highlight is the rainbow mooncake series, featuring 4 flavors: lotus seed with cranberry and strawberry jam, Dubai chocolate, abalone stewed chicken with lotus seeds, and stewed chicken with bird's nest and red dates.

The inclusion of sweet, chocolate, and savory fillings within the same product line caters to various preferences. During family gatherings, each member can choose according to their taste. This also makes the product a convenient gift for groups, clients, or partners.

The rainbow mooncake collection features 4 flavors, ranging from savory to sweet. *Photo: Dai Phat Food*

In addition to flavor development, Dai Phat Food prioritizes food safety throughout the entire production process. Ingredients are inspected before processing to control quality and mitigate factors that could affect the final product.

The mooncake making process includes ingredient preparation, filling and crust mixing, shaping, baking, cooling, and packaging. The company states these steps follow strict hygiene procedures, with control activities at each stage to maintain product quality.

The company's mooncake production facility. *Photo: Dai Phat Food*

Production areas, equipment, and tools are sanitized according to regulations. Personnel involved in processing adhere to personal hygiene requirements, wear protective clothing, and perform tasks correctly during production. After completion, mooncakes are inspected again before packaging and distribution to stores. Information on ingredients, storage instructions, and expiration dates is displayed on the packaging for buyers to check before purchasing.

To meet diverse gifting needs, rainbow mooncakes are also offered in various gift boxes. Customers can choose a box based on the number of recipients, flavor preferences, and the formality of the occasion.

Boxes with a moderate number of mooncakes are suitable as gifts for colleagues, employees, or small families. Gift boxes containing multiple mooncakes with diverse flavors or accompanied by tea can be presented to clients, partners, and relatives.

Multi-sized box designs offer diverse choices for customers. *Photo: Dai Phat Food*

For businesses, a Mid-Autumn gift often represents gratitude to employees, clients, and partners after a journey of collaboration. Therefore, the product should balance elegant presentation, diverse flavors, thoughtful meaning, and quality assurance.

Thy An