For the affluent seeking a blend of cost-effectiveness, crowd avoidance, and stylish travel, "private jet membership cards" present a compelling alternative. These cards, starting at 117,000 USD for a few dozen flight hours, guarantee access to private jets with 24-48 hours' notice.
Flexjet, a provider of private jet cards, describes its clientele as "ultra-high-net-worth individuals, families, and companies." A significant portion consists of self-made individuals, notably entrepreneurs, investors, and business leaders who have thrived in sectors like finance, real estate, and technology.
These card services liberate members from the hassles and some expenses associated with private jet ownership. For approximately 600,000 USD, one can purchase around 50 flight hours annually, although some providers impose additional monthly fees.
During peak periods like Paris Fashion Week or the Monaco Grand Prix, the cost for even the smallest jets can surge to 17,000 USD per flight hour.
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Inside a private jet. Photo: Paramount Business |
Inside a private jet. Photo: Paramount Business
Beyond Flexjet, providers such as Jettly, NetJets, and VistaJet offer a variety of private jet card options. Jettly offers "pay-as-you-fly" cards starting at 50,000 USD for 25 flight hours, requiring no long-term commitment and guaranteeing availability with 10 hours' notice, catering to young tech entrepreneurs and flexible travelers.
NetJets, backed by Berkshire Hathaway, facilitates over 500,000 flights annually with cards priced between 200,000 and 300,000 USD, providing 24/7 service. Meanwhile, VistaJet distinguishes itself with a fleet of 270 aircraft, offering luxury amenities such as Michelin-star meals and cashmere blankets, starting at 15,000 USD per hour for an 8-seat jet.
Private jet travel has drawn criticism for its significant environmental impact. In June, over 90 individuals, including Kylie Jenner with her 82 million USD private jet, flew to Jeff Bezos and Lauren Sanchez's wedding in Italy, emitting 24 tons of carbon dioxide, the equivalent of one person driving around the world three times. Despite calls to reduce fossil fuel consumption, demand for private jets continues to surge.
Private jet card companies have responded by investing in sustainable aviation fuel and carbon offsetting to mitigate their environmental impact, addressing the ultra-wealthy's desire for both luxury and social responsibility.
Hoai Anh (Mirror, The Times)
