The event will be held at the Ariyana Danang International Convention Centre. This specialized program focuses on the hotel, restaurant, culinary, spa, and resort tourism sectors. The event expects 3,500 attendees, including 500 domestic and international HORECA businesses, with 80 exhibition booths and 45 international speakers.
The organizers stated that this event is not only a trade fair and knowledge forum but also an opportunity for experts and businesses to connect, share experiences, discuss technological solutions, and explore new operational models. HorecFex 2025 takes place as Vietnam's tourism sector experiences a strong recovery, with a projected compound annual growth rate of over 12% over the next 5 years. This event presents a key opportunity for businesses to accelerate transformation, achieve sustainable development, and enhance their competitiveness.
![]() |
The Horecfex 2024 event attracted numerous investors, technology developers, media representatives, and business owners. Photo: Horecfex |
The Horecfex 2024 event attracted numerous investors, technology developers, media representatives, and business owners. Photo: Horecfex
According to the organizers, over 55 in-depth discussion sessions will be held, focusing on trends such as AI applications in operations management, customer experience design, flexible service models, and branding strategies in the digital age. This content aims to help industry players adapt to change, optimize operations, and capitalize on the recovery wave.
![]() |
The event is expected to showcase many advanced technologies for the hospitality sector. Photo: Horecfex |
The event is expected to showcase many advanced technologies for the hospitality sector. Photo: Horecfex
HorecFex 2025 is expected to effectively connect businesses and investors, creating new links within the service value chain. "The event will help brands reach the right customers, increase brand recognition, and expand their network of strategic partners both domestically and internationally," a representative of the organizing committee shared.
Beyond the exhibition, the program provides a platform for brands to share their development stories, introduce products, and define their future vision. This is especially significant as Danang and other tourist cities are actively promoting service professionalization strategies to attract high-quality tourists.
![]() |
Guests explore various exhibition booths. Photo: Horecfex |
Guests explore various exhibition booths. Photo: Horecfex
HorecFex Vietnam is an annual event promoting innovation and specialization in Vietnam's tourism and hospitality industry. It not only caters to domestic businesses but also serves as a strategic destination for solution providers, investors, and international experts seeking to explore the Vietnamese market.
Thai Anh
Event Information:
: 26–27/8/2025
: Ariyana Danang International Convention Centre, 107 Vo Nguyen Giap Street, Ngu Hanh Son District, Danang
: Register here.