Phu Cat
The "Sao Chon" reality show, part of Vietnam iContent 2026, is a collaborative effort. It is organized by the Agency of Broadcasting, Television and Electronic Information, VnExpress Newspaper, FPT Online Services Joint Stock Company (FPT Online), and the Vietnam Chefs' Vocational Training and Employment Association (VICA). The strategic partner is the Techcombank OneU Loyalty Program, with T Production serving as the production unit.