The C-segment sedan market in Vietnam saw improved sales in March after a significant decline the previous month. However, cumulative first quarter results remain considerably lower than the same period in the past two years, reflecting a shrinking trend for traditional sedans amidst increasing market competition.

Specifically, total C-segment vehicle sales in March reached 494 units. This represents a strong increase compared to 270 units sold in February, though still lower than the 557 units in January. This trend indicates a market recovery after the early-year low point, even if the increase is not yet a breakthrough.

The Mazda3 continues to lead the segment, selling 305 units in March. For the first quarter, Mazda’s model achieved 914 units in sales, securing nearly 70% of the market share. This performance allows the Mazda3 to maintain its pivotal role in Vietnam’s C-segment sedan market.

The Honda Civic ranked second with 148 units sold in March, bringing its total first quarter sales to 268 units. After dropping to 32 units in February, this model showed a significant recovery, indicating a positive trend. The Hyundai Elantra sold 36 units in March and 124 units in the first quarter, while the Toyota Corolla Altis recorded a modest 5 units in March and 15 units over the three months. The Kia K3 stopped reporting sales figures from early 2026.

Overall, the entire C-segment reached 1,321 units in the first quarter. This represents an 18,2% decrease compared to 1,614 units in Q1/2025. When compared to Q1/2024, which saw 2,302 units, the decline is a substantial 42,6%, highlighting a sustained downward trend over the three recent years. Kia K3 sales figures are included for 2025 and prior years.

Mazda3 in the Vietnamese market. Photo: Luong Dung

Mazda3 in the Vietnamese market. Photo: Luong Dung

The decline of C-segment sedans reflects shifts in consumer preferences. Buyers increasingly favor high-clearance vehicles like SUVs and CUVs due to their modern design, spacious interiors, and flexible operation. Moreover, more affordable B-segment sedans also create significant competitive pressure on this segment. Market trends also reveal a clear differentiation among products, with sales primarily concentrated on the Mazda3, while other models record modest consumption.

Although March sales indicate a recovery, first quarter results still show a downward trend. Without product improvements and business strategies, C-segment sedans may continue to lose appeal in the future.

Pham Hai