The C-segment sedan market continued its slump in april, with total sales across the segment reaching just 318 vehicles. This figure marks a sharp decline from the previous month and is significantly lower than other popular segments within the same price bracket. It currently stands as one of the market's segments with the lowest consumer demand.

The Mazda3 remained the segment's best-selling model in april, with sales of 229 vehicles, despite a decrease from 305 units in march. This result boosts the Mazda sedan's year-to-date sales to 1,143 vehicles, maintaining a substantial lead over other models in the segment.

Following the Mazda3, the Honda Civic recorded sales of 59 vehicles in april, a sharp drop from 148 units the previous month. This continues its recent trend of inconsistent sales performance. Since the beginning of the year, Civic sales have fluctuated significantly month-to-month, with the Honda sedan selling 88 vehicles in january, dropping to 32 in february, rebounding in march, and then declining again in april. After the first four months of the year, the Honda Civic's cumulative sales reached 327 vehicles.

In the lower tier of the segment, the Hyundai Elantra sold 29 vehicles in april, a slight decrease from march, bringing its year-to-date sales to 153 vehicles. Meanwhile, the Toyota Corolla Altis continued to draw attention for its extremely low demand, selling only one vehicle in april. After the first four months of the year, the Toyota sedan's cumulative sales reached just 16 units, placing it among the lowest performers in Vietnam's entire automobile market. The Kia K3 continued to withhold its sales figures for the Vietnamese market.

Compared to B-segment sedans, the C-segment currently has a significantly smaller market size. Most consumers in the 700-900 million VND price range now prioritize SUVs and crossovers due to their higher ground clearance, spacious interiors, and suitability for urban traffic conditions. This preference has led many C-segment sedan models to consistently experience low sales, with some selling only a few dozen vehicles each month.

Toyota Corolla Altis in the Vietnamese market. Photo: TMV

Once a popular mainstream vehicle segment in Vietnam a few years ago, C-segment sedans are now gradually becoming a niche market. They cater to a specific group of customers with distinct preferences and needs. This group primarily values driving feel, vehicle stability at high speeds, robust performance during long-distance travel, and traditional sedan design, rather than the popular trend of high-ground-clearance vehicles.

Ho Tan