Sources told VnExpress that Ducati is searching for a new Vietnamese distributor to replace its former partner, CT-Wearnes Vietnam. For over six months, the previous distributor has not imported any new vehicles into the country.

"Ducati Vietnam has stopped selling bikes," the source said. "The dealership is taking names of customers who want to place deposits for new bikes and will forward them to the new distributor."

The sole Ducati showroom in District 7, Ho Chi Minh City, is currently out of stock. CT-Wearnes continues to operate its service center for maintenance and repairs.

The Hanoi showroom, the only one in northern Vietnam, closed in April. The company stated that the closure was due to underperforming sales in the region and a desire to restructure operations.

The Ducati Superleggera V4 superbike, priced at nearly 6 billion VND, at the Ho Chi Minh City dealership in 4/2022. Photo: Pham Trung

Ducati, the renowned Italian motorcycle brand headquartered in Bologna, entered the Vietnamese market in 2009. Its first showroom was located on Ton Duc Thang Street in District 1, Ho Chi Minh City.

CT-Wearnes became Ducati's third distributor in August 2020. In addition to the Italian motorcycle brand, the company also imported and distributed Royal Enfield vehicles, but ceased doing so in 9/2024.

Ducati motorcycles are highly regarded by customers for their design and riding experience. With their European origins, Ducati bikes are positioned above Japanese competitors like Honda and Yamaha by distributors, resulting in higher prices.

Ducati's product range spans various segments, including classic, naked, sport, and adventure bikes. The Scrambler, priced around 380 million VND, is the brand's most accessible model.

Pham Trung