The American joint venture has not clarified the reason for adjusting the Ford Territory's retail price. Below are the specific prices for Ford's locally assembled C-segment CUV: (unit: million VND).
| Version | Old price | New price | Reduction |
| Trend | 762 | 739 | 23 |
| Titanium | 840 | 819 | 21 |
| Titanium X | 896 | 875 | 21 |
This marks the third retail price reduction for the Territory in the past three years, not including the new pricing introduced with its mid-cycle refresh in 8/2025. In addition to the Territory, Ford also reduced the price of its Mustang Mach-E electric vehicle by 900 million VND, starting in April.
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The updated Ford Territory at its launch event in Hanoi in 2025. Photo: Thanh Nhan |
With its new prices ranging from 739-875 million VND, the Ford Territory is now, for the first time, priced lower than its primary segment rival, the Mazda CX-5 (749-979 million VND), positioning it among the most accessible products in its segment. However, the retail price differences announced by the manufacturer may vary or disappear once dealerships implement their own pricing strategies.
The Territory is currently one of Ford's three key vehicle lines in Vietnam, alongside the Ranger and Everest. In 2025, the Territory sold 12,786 units, accounting for approximately 25% of Ford's total vehicle sales. This sales performance made the American model the second best-selling in its segment, trailing only the Mazda CX-5 (17,262 units).
Pham Trung
