General Motors imported 1.17 million vehicles in 2025, accounting for 41% of its total sales, while Toyota's figure was 47%, a situation Jim Farley is keen to change.
The Mustang Mach-E is currently Ford's only electric vehicle sold in the US, but the model has been excluded from the company's latest chassis platform.
Strong hybrid vehicle sales are helping the South Korean group increase its market share to 11,8%, narrowing the gap with the third-ranked US automaker in the market.
Ford leadership indicates sedans still have a dedicated customer base despite a sharp decline in market share, and does not rule out the possibility of developing new sedans in the future.