Starting 30/7, Thaco Auto and BMW launched a discount program for imported models as part of their "Drive Your Passion" campaign to reach Vietnamese consumers. The BMW iX3 and i4 electric vehicles receive the highest discount of 700 million VND, a complimentary WallBox fast charger, and free charging at Thaco Auto's nationwide charging stations. Both electric models also qualify for a 100% reduction in registration fees.
The BMW 430i Gran Coupe and 530i M Sport LCI also receive a discount of nearly 300 million VND, equivalent to 100% of the registration fee. The BMW Z4, X4, and X6 have price reductions of nearly 180 million VND.
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Imported BMW models are receiving various discounts starting in July. Photo: BMW |
Imported BMW models are receiving various discounts starting in July. Photo: BMW
High-end models like the BMW X5, X7, 7 Series, and BMW M performance models receive discounts of up to 650 million VND, depending on the model and version. Owners of these vehicles will be invited to participate in the "White Glove" driving and car care training program and enjoy seven privileges from the BMW Excellence Club (BEC) – a club exclusively for BMW Luxury Class owners.
These privileges include: home delivery and pickup; priority service; free car detailing; airport transfers in Hanoi, Da Nang, and Ho Chi Minh City; invitations to BMW events; Accor membership cards; and access to golf practice facilities. Through the Loyalty program, returning customers purchasing their second BMW will receive a discount of up to 100 million VND and additional gifts of genuine BMW services.
BMW's benefits include scheduled maintenance for up to 5 years; roadside assistance for up to 3 years; a 5-year unlimited-mileage warranty; an 8-year warranty for electric vehicle batteries; special offers for individual and corporate BMW purchases; a BMW dashcam; and gifts of genuine BMW lifestyle accessories.
In Quarter III, BMW will organize test drive and experience events at showrooms nationwide, including exhibitions, test drives, and customer appreciation gifts. A representative stated that the discounts vary depending on the model and current inventory at each dealership.
Quang Anh
