Typically, when an automaker reports a sales decline, revenue is negatively impacted. However, this was not the case for Lamborghini in the first half of 2026, as deliveries decreased while revenue continued to grow.
In the first six months of 2026, the Italian supercar manufacturer delivered 5,422 vehicles to customers, a 4.6% decrease compared to the same period in 2025. While demand for Lamborghini models generally remained high, the brand's sales operations faced constraints. These included tariffs in the US, a slowdown in the Chinese market, and ongoing conflicts in the Middle East. Additionally, increasing instability in the European market also affected sales.
Lamborghini manufactures all Urus, Revuelto, and Temerario models at a factory in Italy, exporting finished vehicles worldwide. The US consistently ranks among its largest markets. The company has no assembly lines in the US to circumvent tariff barriers, and no supply chain adjustments can fully resolve this issue.
This sales reduction occurred even as deliveries of the new Temerario model began in Quarter I. Lamborghini has not yet disclosed sales or delivery figures for this Huracan replacement, but it anticipates that the Ferrari 296 GTB competitor will continue the success of its V10-powered predecessors like the Gallardo and Huracan.
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The limited-edition supercar Lamborghini Fenomeno launched in August 2025. Photo: Lamborghini |
A key highlight for Lamborghini in the second half of the year is the launch of its flagship Urus SE Performante model. Unveiled in early July, this vehicle features a plug-in hybrid powertrain similar to the standard Urus SE. It comprises a twin-turbo 4.0 V8 engine paired with an electric motor and an 8-speed automatic transmission. The Urus SE Performante achieves a total output of 801 horsepower and 1,000 Nm of torque, accelerating from 0-100 km/h in 3.3 seconds before reaching a top speed of 312 km/h.
While the sales reduction might concern Lamborghini's leadership, the company offset it with 1.74 billion euro (equivalent to 2 billion USD) in revenue. This marked a 7.4% increase compared to the January-June 2025 period. Operating profit reached 395 million euro (approximately 455 million USD).
Lamborghini is not the only company negatively impacted by US tariffs. Parent company Volkswagen canceled its 2026 sales growth target in early July after its Quarter II operating profit decreased by 9.5%.
Even US automaker General Motors dedicated significant time during its quarterly earnings call to explain similar impacts on net profit. This partly explains why Cadillac quietly revived gasoline-powered versions of the XT6 and CT5.
For Lamborghini, a sales decrease never translates into price reductions. The brand's order books have been backlogged for over one year for many years. Its typical response to a challenging profit environment is to introduce an even more expensive product rather than lowering prices, according to Yahoo Finance.
Most recently, the limited-edition Fenomeno Roadster, valued at nearly 8 million USD, was introduced this spring. A more tangible outcome for US buyers is that vehicle prices there will continue to rise. Lamborghini has every reason to pass tariff costs onto customers who are not price-sensitive, compounded by pressure to shift production allocation to more profitable markets.
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