Mercedes-Benz marked its 30th anniversary in Vietnam with a special exhibition held from 3/7 to 5/7 at Gem Center in the newly established Saigon ward. The German automaker also launched the upgraded (facelift) version of its full-size GLS SUV line at the event.

The new GLS model at the event. Photo: MBV

The new GLS model at the event. Photo: MBV

Speaking about the exhibition's concept, a company representative explained that the space is connected by a sculptural ribbon called Mind-flow, symbolizing the flow of emotion, intellect, and top-notch craftsmanship. "This sculpture is a fusion of installation art and the spirit of German engineering, 100% handcrafted from red-dyed silk and a special bamboo structure, creating a dynamic form that is soft yet powerful - just like the Mercedes-Benz vehicles born through many generations," the representative said.

According to the company, this is the first time such a large-scale artwork has been displayed above a collection of luxury cars, signifying the connection between heritage, technology, and lifestyle that the brand aims for.

The Mercedes-Maybach GLS 600 is the flagship luxury SUV of the three-pointed star brand. Photo: MBV

The Mercedes-Maybach GLS 600 is the flagship luxury SUV of the three-pointed star brand. Photo: MBV

At the event, the starting GLS 450 4Matic version debuted with a price of 5.69 billion VND. It features an inline 6-cylinder petrol engine integrated with the new generation ISG system, producing 381 horsepower and 500 Nm of torque. Highlights of this SUV include a new radiator grille, three-block taillights, a "Modern Luxury" style interior with technologies like HUD, the new generation MBUX entertainment system, and multi-layer soundproof glass.

The second version, the Mercedes-Maybach GLS 600, priced at 12.38 billion VND, is equipped with a twin-turbo 4.0-liter V8 petrol engine generating 557 horsepower and 770 Nm of torque. The car comes standard with air suspension, along with amenities such as first-class independent seats, a folding table, a 29-speaker Burmester sound system, 23-inch cast wheels, and the German automaker's latest driver assistance systems.

In addition to the upgraded GLS line, the company brought models from three brands to the exhibition: Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. The most expensive model at the event was the Mercedes-Maybach S 680 4Matic, priced around 16 billion VND, belonging to the ultra-luxury sedan segment. The car features a 6.0-liter V12 engine, accompanied by high-end amenities such as active ambient lighting, Digital Light headlights, and a luxurious Maybach-branded interior.

Mr. Gerd Bitterlich, General Director of Mercedes-Benz Vietnam, delivers the opening speech at the exhibition. Photo: MBV

Mr. Gerd Bitterlich, General Director of Mercedes-Benz Vietnam, delivers the opening speech at the exhibition. Photo: MBV

From the Mercedes-AMG branch, the SL 63 S E Performance made its first appearance in Vietnam, featuring a plug-in hybrid powertrain combined with a V8 engine and E Performance technology, delivering up to 816 horsepower. The exhibition also showcased a 1959 Mercedes-Benz 220 S (W111) model, equipped with an I6 engine producing 105 horsepower and a top speed of 160 km/h.

The W111 series belongs to the luxury segment, produced by Daimler-Benz from 1959 to 1971. It features the iconic fintail design of the post-war era in Germany, which helped Mercedes-Benz reshape its brand, ushering in an era of luxury cars and pioneering technology. According to the company, displaying the 220 S alongside the latest generation EQS 580 4Matic represents "a dialogue between the past and the future," honoring the brand's journey in the Vietnamese market.

As part of the exhibition, the company also collaborated with Harper’s Bazaar magazine and Creative Director Cuong Dam to organize two high-fashion shows, featuring a collection of 20 unique designs themed "Symmetrical Motions – Balanced Movement," promising a convergence of fashion and mechanical craftsmanship.

At the event, the company announced a promotional policy offering one year of property damage insurance and a voucher for two years of free genuine maintenance. Mercedes-Benz customers can choose the gift package or a direct discount of up to 250 million VND on the car price.

Quang Anh