During the 2026 World Cup, the biggest football festival supported by Kia, the South Korean automaker continues to implement a series of promotions to support users, promising to establish new price levels in various market segments. These offers, available in July, include cash incentives, comprehensive insurance packages, and World Cup-themed gifts, with total benefits reaching up to 70 million dong.
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The new Kia Carnival hybrid aims to serve premium users. *Kia* |
Specifically, Kia's premium SUV lineup, including the new Carnival, Sorento, and Sportage, receives promotions up to 90 million dong. These comprehensive offers consist of cash incentives, comprehensive insurance packages, and genuine personalization options. This trio of new Kia SUVs offers diverse engine options, such as hybrid, gasoline, and diesel, alongside both front-wheel drive (FWD) and all-wheel drive (AWD) systems. With these promotions, Kia's premium SUV models are now priced from 749 million dong, with specific offers varying by model and version.
The new Kia Sonet, Seltos, and Carens models also receive significant promotions, reaching up to 43 million dong. These include cash incentives and comprehensive insurance gift packages. The Sonet benefits from 42 million dong in promotions, with prices starting from 464 million dong. The Kia Seltos, which ranked among the top 10 best-selling internal combustion engine SUVs in May, receives 43 million dong in promotions, bringing its starting price to 543 million dong. The family-friendly Kia Carens receives 35 million dong in promotions, with prices starting from 554 million dong.
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Kia's trio of urban high-riding vehicles in Vietnam. *Kia* |
These July promotions position Kia's vehicle lineup at its most accessible price points since the beginning of the year, intensifying competition within their respective segments. According to Kia Vietnam, all models distributed by the company are compatible with E10 biofuel and meet stringent Euro 5 emission standards, ensuring stable and durable operation across various conditions.
Coinciding with the ongoing World Cup, Kia Vietnam's showroom system nationwide is hosting a series of experiential activities. These events provide customers with direct access to the company's new generation vehicle models, particularly highlighting the new C-segment SUV Sportage. Participants engaging in interactive activities and mini-games also have the opportunity to win exclusive gifts from Kia.
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World Cup experience space design at a Kia Vietnam showroom. *Kia* |
Diverse new generation Kia hybrid SUV options
The first half of 2026 marks a significant transformation for Kia Vietnam, as the company has consistently introduced new vehicle models featuring hybrid engine options. These include the Sportage HEV, Sorento HEV, and Carnival HEV. Kia Vietnam reports a strong market response, with over 200 orders received in the first week of these product launches, underscoring robust demand for premium hybrid vehicles.
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The Kia Sportage hybrid version offers a new option in the C-segment SUV category in Vietnam. *Kia* |
Kia's self-charging hybrid platform ensures that its vehicles achieve a balance of operational performance and fuel efficiency, without relying on external charging station infrastructure. A key differentiator is Kia's E-VMC technology, which enhances the driving experience with superior comfort and improved body stability across diverse operating conditions, setting it apart from other hybrids in the segment.
Furthermore, these new generation models incorporate Kia's global design language, offering diverse entertainment technologies and advanced driver-assistance systems (ADAS) for enhanced safety.
In the Vietnamese market, Kia vehicles come with an official warranty of up to 5 years or 150,000 km, whichever comes first. Hybrid batteries receive an extended warranty of 7 years or 150,000 km, whichever comes first. Kia currently operates a comprehensive network of over 100 showrooms and dealerships nationwide, providing after-sales services that adhere to global standards to ensure optimal customer support.
Quang Anh
