The launch ceremony for the Global Coffee Alliance (GCA), initiated by King Coffee, was held on 26/3 in Hanoi. The event took place as the global coffee industry faces many pressures. Climate change alters growing regions, reduces yields, and increases production costs. Major markets are also tightening standards regarding origin, environmental impact, and sustainable development. In this context, a single enterprise or one nation finds it difficult to solve all problems independently.
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Delegates sign the GCA 2026 declaration. Photo: King Coffee |
Delegates sign the GCA 2026 declaration. Photo: King Coffee
According to the GCA 2026 declaration, the alliance aims to enhance cooperation between diplomatic and commercial activities. Its objective is to support the removal of market barriers, connect with international organizations, and help coffee products reach consumers in more countries.
Speaking at the event, Saadi Salama, Ambassador of the State of Palestine and Head of the Diplomatic Corps in Vietnam, assessed the establishment of GCA as a timely initiative. He stated that coffee is not just a commodity, but also a "universal language" of dialogue, hospitality, and community connection.
For a long time, meetings over a cup of coffee have been a familiar image in communication between people and nations. Therefore, coffee can be a starting point for broader dialogues on trade, culture, agriculture, and sustainable development.
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Delegates pose for a souvenir photo at the GCA launch ceremony. Photo: King Coffee |
Delegates pose for a souvenir photo at the GCA launch ceremony. Photo: King Coffee
Timor Leste Ambassador Joao Pereira stated that while his country is young in the history of the global coffee industry, it has developed an Arabica variety grown at an altitude of about 800 m with a distinctive flavor. He views GCA as an opportunity for Timor Leste to share its experience and learn from countries with more developed coffee industries, such as Vietnam.
A representative from the Embassy of Angola, a nation with a longstanding coffee production tradition in Africa, also emphasized the message of not leaving farmers behind. Many ambassadors and trade counselors at the event expressed their desire to build a fairer coffee value chain, ensuring coffee growers benefit more from their products.
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Le Hoang Diep Thao, founder and general director of TNI King Coffee, speaks at the GCA launch ceremony. Photo: CTV |
Le Hoang Diep Thao, founder and general director of TNI King Coffee, speaks at the GCA launch ceremony. Photo: CTV
Le Hoang Diep Thao, CEO of King Coffee, believes the coffee industry needs long-term solutions to adapt to climate change and enhance product value. These directions include: supporting farmers in transitioning to sustainable cultivation, utilizing drought-resistant plant varieties, implementing smart irrigation, ensuring transparent origin tracing through technology, and building high-quality coffee brands.
According to her, Vietnam can expand sustainable coffee models, increase cooperation with international partners, and elevate the position of Vietnamese robusta in the global market. Applying technology such as AI and blockchain in origin tracing is also considered a way to make the coffee industry more transparent, reduce waste, and increase value.
GCA is designed as a public-private partnership model, connecting businesses, management agencies, diplomatic organizations, and stakeholders across the supply chain. When businesses contribute production capacity, brands, and market reach, while diplomacy supports connections, policy dialogue, and international relations expansion, the coffee industry gains further opportunities.
(Source: King Coffee)
