Marking a cumulative sales milestone of over 340,000 vehicles in the Vietnam market, Mazda has launched the "Explore the essence of Japan with Mazda" program. The prize includes ten all-inclusive five-day, four-night trips to Japan for two people, featuring a specialized experiential itinerary.

According to the company, in addition to exploring famous landmarks in Tokyo, Osaka, and Mount Fuji, a highlight of the trip is a heritage tour in Hiroshima. This region is the birthplace and has shaped over 100 years of Mazda's development.

Users learn about Mazda Vietnam's promotion program. *Photo: Kim Trang*

Experience Mazda's manufacturing excellence in Hiroshima

A company representative stated that the journey will begin in Osaka, where participants will visit an ancient castle and experience the bustling pace of life on Shinsaibashi walking street.

Leaving Osaka, the group will travel to Hiroshima, the global nerve center of Mazda, to explore the brand's deep heritage. Here, participants will tour the Mazda Museum, witness modern assembly lines firsthand, and learn about SkyActiv technology and the Kodo design philosophy.

The Hiroshima itinerary continues with a visit to the Atomic Bomb Dome, a symbol of the region's strong spirit of revival. This will be followed by watching the sunset at Itsukushima Shrine and the Otori Gate on Miyajima Island.

Experience the Shinkansen bullet train and onsen hot springs

Mazda designed the journey for participants to distinctly feel the contrast between traditional life and the flow of technology in Japan.

During this part of the trip, the group will experience travel on the Shinkansen bullet train, a symbol of Japan's precision, discipline, and mechanical prowess. Next, the group will explore the ancient village of Oshino Hakkai at the foot of Mount Fuji, savor local cuisine, and experience traditional onsen hot springs.

"Onsen not only restores physical well-being but is also a way for Japanese people to purify their minds and find relaxation. This aligns with the human-centric space, ergonomic seats, and optimized sound insulation in Mazda models, providing maximum comfort for users", a company representative said.

The Mazda CX-5 led C-segment SUV sales in 2025 in Vietnam. *Photo: Mazda*

Discover the digital museum in Tokyo

The stop in the capital city of Tokyo will take participants to TeamLab Planets, a unique interactive digital art museum that attracts many international visitors.

The program organizers stated that at TeamLab Planets, the boundaries between humans, light, and space are blurred through sophisticated simulated movements. This blend of visual and tactile sensations resonates with Mazda's philosophy of crafting to elevate emotions. The journey will conclude with a visit to a local farm and a moment to watch the sunset over Odaiba Bay, a symbol of Tokyo's future urban rhythm.

According to the company, this program applies to customers who purchase a Mazda2, Mazda3, CX-3, CX-30, CX-5, or CX-8 between june 3 and june 30, and complete vehicle receipt procedures no later than july 10. Each valid chassis number corresponds to one lottery entry, subject to applicable terms and conditions.

(Source: Mazda Vietnam)