The strategy is highlighted in the 247Express TVC titled "opening new pathways", which has garnered over 10 million views across online platforms. The film retraces the company's two-decade journey alongside businesses, while also delivering a message of innovation and commitment to breaking new ground in its next phase of development.
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The 20-year brand identity of 247Express was also introduced in the new TVC. Photo: 247Express |
The 20-year brand identity of 247Express was also introduced in the new TVC. Photo: 247Express
For businesses, the flow of goods acts as the "circuit board" for their operations, according to 247Express. Any bottleneck in the supply chain can lead to consequences affecting costs, timelines, and production plans. For 20 years, 247Express has remained steadfast in its mission to maintain the smooth flow of this "circuit" through its flexible delivery network.
This commitment is depicted in the TVC through the image of a "red circuit line". This image symbolizes the spirit of connection, reflecting efforts to maintain the circulation of goods and help customers stabilize operations amidst various changes. Each vehicle and route represents an active "pathway", contributing to tens of thousands of businesses maintaining their growth momentum. The film recounts 247Express's development journey, sharing stories of accompanying its customers.
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247Express staff deliver goods, accompanying customers on their new journey. Photo: 247Express |
247Express staff deliver goods, accompanying customers on their new journey. Photo: 247Express
The significant 20-year milestone marks a turning point for a new journey, motivating the 247Express delivery team. Moving beyond its persistent goal of "connecting pathways" for businesses, 247Express now aims to "open new pathways", proactively exploring opportunities, driving change, and partnering with customers in the new era.
On this journey, the company pursues a comprehensive "opening new pathways" strategy, which includes: flexible, technological, and green initiatives. Within the supply chain, from manufacturers and distribution systems to retail channels, 247Express connects operational components into a unified flow.
Its extensive network, covering 34 provinces and cities, combined with rapid response capabilities, helps businesses easily control their supply chain network.
Simultaneously, 247Express accelerates digital transformation through an advanced management platform and a convenient order tracking application. This smart logistics ecosystem helps businesses optimize costs, shorten delivery times, and increase operational efficiency, meeting the increasing demands of the digital era.
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The image of a 247Express driver demonstrates proactive spirit in the new TVC. Photo: 247Express |
The image of a 247Express driver demonstrates proactive spirit in the new TVC. Photo: 247Express
Beyond flexibility and technology, the company emphasizes a "green pathways" strategy aimed at sustainable development. It optimizes vehicles and streamlines operations to reduce CO2 emissions and conserve resources, demonstrating a commitment to integrating business growth with community and environmental responsibility.
Hai Bon Bay Joint Stock Company (247Express), established in 2005, provides express delivery solutions for businesses, optimized for each business model and meeting both domestic and international needs. The company currently operates over 200 post offices in 34 provinces and cities, serving more than 20,000 corporate clients with a professional team and smart technology platform.
A company representative stated their aim to continue innovating and collaborating with corporate clients on their development journey, optimizing supply chains, and increasing business efficiency.
Thai Anh
