As Tet approaches, the flower and ornamental plant market in TP HCM becomes vibrant. Unlike previous years, buyers this year are not only seeking flowers for display but are also more interested in the products' symbolic meaning and value.

This shift has prompted some shops to adapt their approach, incorporating the element of "gold"—a commodity widely discussed over the past year—into Tet flowers. Consequently, 24K gold-plated princess orchids have emerged as a new consumer trend this Tet season, targeting the luxury segment.

Ms. Hong, a resident of Xuan Hoa ward, stated she chose gold-plated orchids after considering various Tet flowers. She noted that orchids are suitable for living room display due to their compact shape and longevity. "The price is higher than regular orchids, but the added gold element influenced my choice, hoping for a more prosperous new year," she said.

Ms. Minh Anh, from Phu My ward, believes gold-plated orchids provide a focal point for Tet decor. "I selected a design recommended by the shop. The flowers last beyond Tet, so I do not have to clear them away early," she shared.

Among those buying gifts, Mr. Hoang Nam considers gold-plated orchids suitable as a high-end Tet present. "The inclusion of gold clearly enhances the gift's value," he remarked.

Mr. Vo Van Con, owner of a flower shop on Truong Chinh street, Tay Thanh ward, explained that this product was introduced based on observing customer behavior. "This year, customers have been talking more about gold, from hoarding to gifting. We thought combining this element with Tet flowers would align with general interest," he stated.

According to Mr. Con, princess orchids were chosen as the base for the product due to their premium segment status, compact form, and long-lasting nature. Applying 24K gold to the petals allows the orchid pot to serve as both a decoration and a symbol of prosperity for the new year. While not aimed at the mass market, this product line has seen more early reservations compared to regular orchids, primarily for Tet display or gifting.

Premium princess orchids before potting. Photo: Vo Van Con

He mentioned the shop has received around 20-30 pre-orders, in addition to daily individual orders. Peak delivery for orchid pots starts from the 22nd day of the twelfth lunar month. The selling price of gold-plated orchids depends on the number of stems and variety. Smaller pots are priced from one to two million dong per stem. Princess orchids, the most premium variety, cost three to four million dong per stem. Pots with many stems can reach tens of millions of dong, with the highest order at this shop being approximately 30 million dong.

Beyond adding gold, shops also invest in design to create distinction. Some orchid pots are crafted with custom concepts, often featuring traditional imagery like Mai (apricot blossom), Lan (orchid), Cuc (chrysanthemum), and Truc (bamboo), displayed on the pot's fabric wrap and decorative accessories. According to sellers, customers buying gold-plated orchids typically focus on the overall flower pot and its accompanying message, rather than just comparing prices.

A salesperson at a flower shop in Ban Co reported that 24K gold-plated princess orchids are a new product line introduced this Tet season and have been chosen by high-income customers more than anticipated. "Since early december, inquiries have significantly increased. Many customers place custom orders to gift to partners or display in their homes," the person stated.

The orchids are primarily sourced from Da Lat. According to shop owners, unfavorable weather this year, including heavy rains and floods, has reduced output and increased flower prices compared to the same period last year. Consequently, shops have had to sell early and limit quantities. "Gold-plated orchids cannot be mass-produced because the crafting process is time-consuming and relies on high-quality flower sources. Customers typically need to order at least one week in advance," Mr. Con explained.

Princess orchids are a premium variety, with each stem bearing 16-18 blooms, selected carefully before crafting. Previously, this orchid variety was mainly imported from Taiwan or Japan at high prices. Successful cultivation in Da Lat in recent years has stabilized the supply, though prices remain among the highest in the Tet flower market.

A pot of two gold-plated princess orchid stems is priced at 4,5 million dong. Photo: Vo Van Con

Each gold-plated orchid pot is crafted entirely by hand, taking nearly two days to complete, significantly longer than regular orchids. The 24K gold is applied directly to the petals using specialized materials to ensure the flowers maintain their durability throughout the Tet display period. Due to limited quantities, shops only accept orders according to a schedule and do not sell them widely.

Thi Ha