"Next Stop Korea: Brand Spotlight 2026" took place on 25/3 in TP HCM. Designed as a specialized workshop, the event offered Korean brands opportunities to access information on Vietnamese consumer behavior, understand livestream and social commerce operational models, and discuss market entry strategies with local operators.

The gathering was attended by 25 Korean brands. Photo: BeyondK

BeyondK stated that the program extends beyond mere meetings, aiming to foster long-term cooperation between international brands and Vietnam's e-commerce ecosystem.

Discussions during the event focused on several key areas: shopper characteristics on e-commerce platforms, the role of content and hosts in livestream sales, the process of implementing a mega livestream session, and methods for optimizing real-time sales performance.

Mr. Danny - Chairman, Founder of BeyondK, and KOL Diep Le shared insights at Next Stop Korea: Brand Spotlight 2026. Photo: BeyondK

Participating brands also observed a livestream session in action, from content preparation and production setup to execution and performance measurement.

A BeyondK representative stated, "We approach connecting international brands with the Vietnamese market practically and long-term. It's not just about introducing products but helping brands find suitable approaches for consumer behavior and social commerce specifics in Vietnam."

KOL Diep Le exchanged ideas with brand representatives at "Next Stop Korea: Brand Spotlight 2026. Photo: BeyondK

"Next Stop Korea: Brand Spotlight 2026" continues BeyondK's previous Vietnam-Korea connection programs. While earlier stages focused on network expansion, the 2026 event emphasized operational elements, practical experience, and market implementation capability.

Through this gathering, BeyondK announced its plans to expand connection activities, supporting brands in market research, sales model testing, and building appropriate growth strategies in Vietnam.

BeyondK Media Commerce Service Joint Stock Company, established in 2024, operates in the social commerce and livestreaming sector. The company focuses on connecting brands with content ecosystems, sellers, and e-commerce platforms in Vietnam.

(Source: BeyondK)