Thien Long Group's (TLG) annual general meeting this morning drew a large number of shareholders, filling seats early. The interaction during the dialogue with management was lively. Chief executive officer Tran Phuong Nga noted that the volume of questions received this year was significantly higher than in previous years.

When shareholders inquired about the reason for selling shares to Kokuyo Group (Japan), Co Gia Tho, chairman of the board of directors, expressed his comfort, citing Kokuyo's Japanese origin. He described Kokuyo as a long-established enterprise with a culture of longevity.

"I feel a certain peace of mind entrusting Thien Long to such a company," Tho stated.

Speaking with VnExpress, Co Gia Tho explained that given Kokuyo's long history, he hopes Thien Long can achieve similar longevity as a brand through this partnership. Furthermore, reviewing Kokuyo's past transactions, Tho observed their investment approach focuses on preserving local brands, rather than merely pursuing typical acquisition goals.

Kokuyo is a group with over 100 years of experience in stationery and business solutions, boasting a strong global presence. In fact, Thien Long has collaborated with Kokuyo for many years, manufacturing products based on their designs.

In Vietnam, Kokuyo offers a range of products, notably Campus notebooks. Overall, Tho believes this partnership represents a significant step in Thien Long's long-term globalization strategy. The transaction also allows TLG to learn new management models, accelerate product innovation, and expand its market into the ASEAN region and other countries, thereby introducing "made in Vietnam" products to a wider global consumer base.

Co Gia Tho, chairman of the board of directors of Thien Long Group, speaks at the annual general meeting on 22/4. *Photo: TLG*

Thien Long Group, established in 1981, was founded by Co Gia Tho, who grew it from a small workshop into a leading enterprise in pens and stationery. Thien Long is renowned for its namesake ballpoint pens and other brands such as Flexoffice stationery, Bizner premium pens, and Colokit art supplies. Early engagement in exports has also led to their products being present in over 75 countries and territories.

Late last year, Dau tu Thien Long An Thinh, the largest shareholder owning 46,82% of TLG's capital, announced negotiations with Kokuyo Group to transfer its entire stake. Additionally, Kokuyo plans a public tender offer for an additional 18,19% of TLG's capital. If successful, their ownership will reach 65,01%, making Thien Long a subsidiary.

During this morning's shareholder dialogue, Co Gia Tho further elaborated that he views Thien Long as his "spiritual child" throughout his 45-year career. Consequently, he feels a responsibility to support the new investor in ensuring the group's continued sustainable development. As the founder, he emphasized his "deep affection and significant responsibility" for TLG's growth.

"Regardless of the circumstances, I will always prioritize the group's development and place shareholders' interests above all else," he affirmed.

When questioned about his involvement on the board of other entities, such as Nha Sach Phuong Nam, he stated that this does not alter or "diminish" his priorities for Thien Long. He indicated that in the near future, he will be responsible for assisting the partner in effectively carrying out the company's operational and development tasks.

This year, TLG projects revenue of 4.400 billion VND, an increase of over 5% from last year. However, after-tax profit may slightly decrease by over 1% to 440 billion VND, attributed to investments in long-term growth plans and pressure from input material costs.

The group stated its commitment to a "glocalization" strategy, which involves applying domestic market strengths internationally and vice-versa. They are focusing resources on expanding international markets, enhancing product value, and optimizing operational capabilities.

Tat Dat