Following a period of volatility, FE Credit announced it would not pursue growth at all costs. Instead, the company opted for a selective approach, proactively "rebuilding from the ground up" through comprehensive restructuring. This initiative aims to strengthen operational systems and risk management. This difficult yet pivotal decision lays the foundation for a more sustainable long-term development cycle.

To implement its "customer-centric and technology-driven" development strategy, the company is launching new initiatives. These include upgrading digital platforms, adjusting its product portfolio, and optimizing operational processes.

A key focus is enhancing the core features of FE Online 2.0, a multi-tasking financial application platform. This platform is identified as central to the digitalization strategy, integrating various financial services. It enables personalized experiences and expands access to mass-market customer segments.

FE Credit is a consumer finance company within the VPBank ecosystem. Photo: FE Credit

Concurrently, the company is implementing programs that encourage positive financial behaviors, such as timely payments, cashless transactions, and responsible service use. Some products have also been adjusted to market fluctuations, including a loan package offering a 50% interest rate reduction for customers in disaster-affected areas.

A FE Credit representative stated that integrating social responsibility into product development helps the company respond to risks promptly. It also expands credit access for vulnerable customer groups, aiming for a balance between growth, risk management, and sustainable development.

In terms of governance, FE Credit reported tightening risk controls and restructuring its loan portfolio with a more cautious approach. Customer segmentation, combined with data and technology in appraisal processes, helps improve credit risk control amidst ongoing market volatility.

By adhering to its strategy, the company recorded a total revenue of 16,500 billion VND in 2025. Pre-tax profit reached 611 billion VND, an increase of 19.3% year-on-year, marking its second consecutive profitable year.

Growth drivers

Entering 2026, the company aims to accelerate growth, driven by technology and its ecosystem. Leveraging VPBank's ecosystem of over 30 million customers, FE Credit is expanding its product portfolio. It is also developing distribution channels to increase customer touchpoints.

FE Credit is accelerating digital transformation to enhance customer experience. Photo: FE Credit

Based on this, FE Credit conducts deeper analysis of customer behavior and needs. This forms the foundation for designing and implementing highly effective, personalized cross-selling solutions. According to analysts from BIDV Securities, improvements are consistently observed in both the parent bank and the finance company.

Furthermore, support from two major domestic and international financial institutions, VPBank and SMBC, strengthens the company's capital base. This also allows for greater autonomy in designing financial products tailored to specific customer segments.

From a technology perspective, FE Credit continues to develop the FE Online 2.0 platform as a central infrastructure for its digitalization strategy. Concurrently, the company is intensifying its use of data and analytics. This aims to enhance customer understanding and enable flexible product design tailored to individual needs.

“After building a solid foundation in 2025, 2026 is the time for us to accelerate our strategy,” shared Nguyen Thi Minh Nguyet, General Director of FE Credit. “We will expand consumer finance access for new generations of customers and groups still limited in accessing traditional banking systems.”

This year, the company is prioritizing outreach to new segments, including Gen Z and sub-prime customers. These groups have high financial needs but are currently underserved. This represents a significant "growth opportunity" for the next development cycle.

The combination of its technology platform, ecosystem strength, and post-restructuring governance discipline is creating an advantage, propelling FE Credit into a new development phase. The company stated it will continue its "Fast - Easy - Reliable" approach, aiming to provide customers with transparent, convenient, and secure financial experiences. This will lay the groundwork for sustainable long-term growth.

(Source: FE Credit)