Operating under the slogan, "Advertising is not just seen, but touched", Chicilon Digital Media announced the launch of its "National Coverage Plan". This initiative aims to accelerate the digitalization and intelligent transformation of in-building elevator media systems nationwide. The plan marks a significant advancement, ushering in a new era of "touchable", interactive, and effective communication for Chicilon Digital Media in Vietnam.

During phase one, the company will deploy 12,500 AI smart advertising screens in key cities, including: TP HCM, Ha Noi, Da Nang, Can Tho, and Hai Phong, alongside the comprehensive installation of an NFC touch interaction system. Phase two will extend this deployment to digital frames within elevator cabins.

Customers experience the NFC touch feature at the company's introduction event. Photo: Chicilon Digital Media

Upon completion of these upgrades, more than 3,500 buildings, encompassing over 36,000 elevator advertising screens nationwide, will be uniformly equipped with 4G connectivity, an AI traffic monitoring system, and NFC interactive capabilities. These innovations contribute to the formation of an intelligent advertising network, offering the deepest and broadest reach among mid-to-high-end consumer groups. Consumers can simply tap their phones to participate in activities, receive offers, access brand pages, and complete a closed-loop advertising cycle from "display" to "conversion".

Mr. Guo Zhi Feng, Chairman of the Board, stated that the advertising industry is transitioning from passive transmission to an era of active interaction. "Our goal is to transform each screen into a connection point between brands and consumers, so that advertising is not just seen, but touched, participated in, and remembered," Mr. Guo Zhi Feng said.

NFC touch helps brands quickly deliver programs or surveys to customers. Photo: Chicilon Digital Media

This nationwide deployment also integrates platforms developed in-house by Chicilon Digital Media, including: the CMS (content management system), CRM (customer relationship management), and LOT (advertising data platform). These platforms visualize and fully track the entire process from broadcasting, monitoring, and interaction to payment. Brands can view real-time data on broadcast frequency, audience reach, ad taps, NFC activation counts, interaction engagement rates, and conversion data. The resulting insights optimize advertising investment effectiveness, allowing brands and advertising partners to clearly see the "value of each consumer touch".

Chicilon Digital Media also introduced the slogan "Advertising is not just seen, but touched", along with the user experience message "Tap now – Get big surprises!". These two messages will be consistently maintained across the entire system, reflecting the strategic shift from traditional communication to a smart interactive model.

A company representative emphasized that with 18 years of experience in in-building digital media, Chicilon Digital Media possesses a robust operating system and continuous technological innovation capabilities. This "National Coverage Plan" marks a significant transformation, enabling the company to evolve from a digital media unit into a national-scale offline interactive traffic platform. It also contributes to the development of Vietnam's advertising industry towards data-driven and optimized effectiveness.

(Source: Chicilon Digital Media)

Box: Thien Hy Long Vietnam Communication Technology Joint Stock Company (Chicilon Digital Media)

Brand Management Department

Email: mkt@chicilonmedia.com

Website: www.chicilonmedia.vn