The International Innovation Awards 2025, organized by Enterprise Asia, celebrates businesses making outstanding contributions in product, service, operational, and corporate culture innovation. This year, the organizers received hundreds of applications from various Asian countries. MSB was honored in the "MSB Ultra-Fast Digital Card Issuance Solution" category for leveraging technology to optimize the personal customer card application process.

Nguyen Thi My Hanh, deputy general director and general director of MSB Retail Banking, accepts the award. Photo: MSB

The award recognizes MSB's fully digitized credit card application process. According to a bank representative, the entire journey from application and assessment to card ownership is now digital, eliminating the need for income verification documents required by traditional models. Big data technology and an automated assessment system shorten approval times to about 10 minutes, allowing users to receive and use their cards immediately.

The solution's personalized experience capabilities are also highly regarded. MSB offers a diverse card portfolio, including cashback cards, travel cards, online shopping cards, and cards optimized for family spending or cash withdrawals. Each card type features a unique set of benefits tailored to the needs of various customer segments, thereby expanding MSB's reach and strengthening its position in the card products sector.

The ultra-fast online credit card issuance solution provides a personalized experience for customers. Photo: MSB

Since its implementation, the bank has reported significant success: over 180,000 online customer registrations, with more than 34,000 cards approved. The activation and usage rate after opening reached nearly 90%. The total credit limit granted through this channel exceeded 1,000 ty dong.

Beyond speed, MSB prioritizes security, employing EMV 3D Secure technology and biometric authentication to protect user information. Through the MSB mBank application, customers can enable or disable specific transaction types, adjust daily limits, or monitor usage history in real time.

MSB's payment ecosystem has also expanded through integrations with Apple Pay, Samsung Pay, Google Pay, and Garmin Pay. The one-touch payment feature accelerates transaction speed while maintaining security.

Looking ahead, the bank plans to launch an upgraded version of the ultra-fast digital credit card issuance flow in December on its new MSB Mobile application. This update will feature a more intuitive interface and higher personalization levels.

According to a bank representative, this award motivates MSB to continue investing in technology, data, and its digital ecosystem. The bank aims to develop flexible, streamlined, and deeply personalized solutions tailored to the specific characteristics of each customer segment, thereby enhancing service quality and reinforcing its position in the retail banking sector.

Minh Ngoc