As part of its "New Age - New Delta" campaign, the brand has adopted the slogan "Every move matters".

This message encourages the community to embark on a journey of positive change, starting with the smallest of movements, contributing to a healthy lifestyle in line with the "Daily wellness" spirit Delta has championed since its inception.

"Every move matters" paves the way for the company's long-term vision: "Delta doesn't just create sportswear - Delta creates a holistic movement experience."

Since June, Delta has updated its new brand identity across all platforms: social media, its website, e-commerce platforms, product packaging, and its nationwide store network.

Delta's new brand identity on various publications. Photo: Delta

Delta's new brand identity on various publications. Photo: Delta

The new logo's shape draws inspiration from the open Delta triangle, symbolizing constant change and forward momentum. The triangle's angle, inspired by exercise postures, adds dynamism and reflects Delta's nature as a sportswear brand.

Compared to the old logo (left), the new version (right) is more dynamic and modern. The golden ratio ensures visual harmony and balance, creating a soft and friendly look while retaining a sharp and powerful edge.

The brand has also chosen Big Shoulders Display as its headline font for publications and print designs due to its bold and modern lines, fully embodying Delta's dynamic and sporty spirit.

The evolution of Delta's logo. Photo: Delta

The evolution of Delta's logo. Photo: Delta

With a brand personality defined as "sporty, dynamic, positive, and friendly," Delta has introduced a new color palette, featuring red as the primary color. Red symbolizes enthusiasm, strength, and a willingness to embrace challenges, evoking a sense of energy.

Delta has also incorporated secondary colors for print materials and social media communications to diversify its brand identity. Each color represents a specific sport, corresponding to the apparel Delta develops: pink for racquet sports (pickleball, tennis, badminton, etc.), orange for running, dark yellow for training (gym, yoga, pilates, etc.), green for football (soccer), and blue for swimming and other water sports.

Delta's design with the new logo. Photo: Delta

Delta's design with the new logo. Photo: Delta

A Delta representative stated that this transformation marks a significant step in the company’s journey to better serve its customers. The brand has also improved its entire brand ecosystem, including upgrading its website for a user-friendly and modern experience; optimizing sales policies and customer service; enhancing its loyalty program; and investing in a consistent visual merchandising system.

With a commitment to continuous innovation, Delta aims to provide a sports experience for a diverse customer base, from beginners to professional athletes, keeping pace with the trends and needs of the active generation.

Delta changes its brand identity and improves products to enhance the customer experience. Photo: Delta

Delta changes its brand identity and improves products to enhance the customer experience. Photo: Delta

Founded in 2017, Delta is a Vietnamese sportswear brand with a network of more than 20 stores nationwide. The brand's products prioritize comfort, durability, and versatility, catering to various demographics and athletic needs. With its new "Daily wellness" positioning, Delta aims to become a sports brand that inspires a healthy lifestyle every day for the active generation.

After 8 years of development, Delta has a presence in major cities such as TP HCM, Hanoi, Da Nang, Can Tho, Thanh Hoa, Nha Trang (Khanh Hoa), etc. With a philosophy emphasizing comfort, quality, and practicality, Delta's products are designed to inspire and accompany customers from workouts to everyday life, fostering a sporty spirit and promoting a healthy and self-loving lifestyle.

Since 2017, Delta has gradually built a foundation and reached a new customer base: the younger generation passionate about movement, becoming a companion on their journey towards a healthy and fulfilling lifestyle.

The brand's products and campaigns adhere to the "Daily wellness" message – Delta's core value – promoting a healthy, sustainable, and positive lifestyle that is easy to start, maintain, and share.

(Source: Delta)

Information about Delta:

Website: www.deltasport.vn

Fanpage: www.facebook.com/thoitrangthethaodelta

Store system: https://deltasport.vn/danh-sach-cua-hang/

Hotline: 1900 9201

Email: cskh@deltasport.vn