Masan Consumer's recent advancements in the capital market stem from over two decades of building a strong business foundation. The company boasts market coverage in approximately 98% of Vietnamese households. In 2025, it reported approximately 1.2 billion USD in revenue and 268 million USD in earnings before interest and taxes (EBIT).

This robust foundation has driven MCH's significant changes in the capital market. Over one billion MCH shares officially transitioned from UPCoM to listing on HoSE on 25/12/2025. Trading on Vietnam's largest stock exchange provides broader access to various investor groups and enhances liquidity.

Over seven months later, MCH was included in VN30, a group of 30 stocks meeting size and liquidity criteria on HoSE. According to the company, joining this index boosts the stock's visibility and increases its potential inclusion in portfolios of investment funds that replicate or reference VN30.

Another milestone occurred less than one month later. FTSE Russell announced the addition of MCH, along with Masan Group's MSN, to the FTSE Global All Cap during its review period on 21/8. MCH was classified into the small-cap group among a total of 27 Vietnamese stocks added during this review.

Customers sample Omachi Tam Hoa hot pot products. Photo: Masan

A company representative stated that this event took place before Vietnam's anticipated upgrade by FTSE Russell from a frontier market to a secondary emerging market, expected from 21/9. This upgrade could enable Vietnamese securities to attract more international funds and investors who track the FTSE index system.

Many experts estimate that 28 investment funds using FTSE indices as benchmarks manage total assets of approximately 1.157 billion USD. An estimated 1.33 billion USD could be allocated to 28 Vietnamese stocks during the upgrade transition, phased over four stages from September 2026 to September 2027.

Experts assess that the actual capital flowing into individual stocks will depend on their weighting, free-float shares, and liquidity. Therefore, the 1.33 billion USD figure represents the estimated capital flow for the group of Vietnamese stocks, not the amount specifically projected for MCH.

Another factor expanding opportunities for foreign capital flows is the increase in Masan Consumer's maximum foreign ownership limit from 50% to 100%. This provides additional headroom for international investors to participate in the stock.

In a short period, MCH has achieved a series of milestones: transitioning to HoSE, joining VN30, increasing its foreign ownership limit to 100%, and being added to the FTSE Global All Cap. These changes are progressively enhancing MCH's accessibility for both domestic and international investors.

While VN30 and FTSE help MCH gain broader investor recognition, its business foundation remains the decisive factor for long-term success. In the first half of 2026, Masan Consumer recorded net revenue of 15,637 billion VND, an increase of approximately 14% year-over-year; net profit after tax reached 3,284 billion VND, up 11%.

In Quarter II alone, revenue grew by 14.2%, primarily driven by sales volume. Some segments experienced faster-than-average growth, including bottled beverages, which rose 20.3%; home and personal care, which increased 59.6%; and international business, which expanded by 26.9%.

Users browse Omachi products. Photo: Masan

With its brand coverage already high, Masan Consumer aims for further growth by delving deeper into consumer needs and expanding into new categories. In its core categories, the company continues to enhance product value through Chin-su and Omachi, while also extending its presence in beverages, home and personal care.

In distribution, Retail Supreme focuses on increasing the number of products and categories at each point of sale, while international business creates more opportunities for Vietnamese brands abroad. Masan Consumer is thus shifting from expanding broad coverage to deeper penetration of existing markets, simultaneously seeking growth beyond Vietnam.

Hoang Dan