HAR has inaugurated a new branch in TP HCM, a significant move to broaden its business network and highlight the growing market for lab-grown diamonds and artificial gemstones in Vietnam. Located at 91 Cach Mang Thang 8, Ben Thanh ward, this new space is designed as an immersive experience center where customers can directly explore HAR’s range of lab-grown diamonds and receive personalized design consultations.

The branch showcases HAR’s key products, including San Ho engagement rings, Eternity bracelets, Tennis necklaces, complete jewelry sets, and premium gifts. According to a representative from Hoang Kim Ngoc Gemstone Jewelry Co., Ltd., the company managing HAR, this expansion underscores a commitment to responsible consumption. "These standards align with scientific principles, quality control, and a focus on responsible consumption, including reducing natural diamond mining, minimizing environmental impact, and ensuring supply chain transparency," the representative stated.

HAR, established in 2014, began as a brand specializing in handcrafted jewelry made from alloys and silver. Over a decade, the company evolved, expanding into gemstone and diamond jewelry, with a particular focus on researching and distributing lab-grown diamonds. Its products are guided by criteria of aesthetic appeal, lasting quality, and pricing that aligns with contemporary consumer trends.

Today, Hoang Kim Ngoc Gemstone Jewelry Co., Ltd. positions HAR as a specialist in Moissanite and HPHT (high-pressure, high-temperature), CVD (chemical vapor deposition) lab-grown diamonds. These products are officially imported and come with international certifications from recognized bodies such as GIA (Gemological Institute of America) and IGI (International Gemological Institute). "While natural diamonds represent rarity and natural geological formation, lab-grown diamonds are considered an achievement of science and technology, with their quality clearly assessed through technical standards and international certification systems," a company representative added.

HAR has developed distinct evaluation criteria for artificial gemstones like lab-grown diamonds and Moissanite. This allows the brand to meticulously control factors such as color, clarity, cut ratio, and optical stability. HAR ensures that each diamond delivered to a customer not only meets aesthetic value but also maintains consistency between its 4Cs (cut, color, clarity, carat) specifications and the actual product experience. This foundation is crucial for building consumer trust in a market increasingly demanding transparency and precision.

Lab-grown diamonds are created in a controlled laboratory environment, possessing a structure and hardness equivalent to natural diamonds. This controlled process allows for greater oversight of their origin and quality. HAR certifies its lab-grown diamonds based on the NXV (Brown, Gray, Vein) standard. Each diamond is verified by a laser inscription on its girdle, ensuring consistency between the product and its certification.

For Moissanite, HAR employs a separate classification system, distinct from the 4Cs used for diamonds. The evaluation indices include rough quality, color, cut ratio, and long-term optical stability. Moissanite products are transparently classified by their material nature and are directly inspected with specialized equipment upon delivery to customers, preventing any confusion with natural or lab-grown diamonds. Simultaneously, HAR is enhancing its internal certification processes to standardize input quality. "Transparency in certification is a technical requirement and a core factor in building long-term consumer trust with consumers," a company representative emphasized.

HAR’s brand image is further strengthened by the partnership with Miss Vietnam World 2017 - Hoang Kim. She serves in a dual capacity: as a brand ambassador and as the Business Director. With her elegant style and refined personal image, HAR anticipates that Hoang Kim will effectively convey the brand's spirit, appealing to individuals who value clear standards and proactive choices in their purchases.

(Source: HAR)