According to its annual shareholder meeting documents, Golden Gate Group plans to increase its revenue by nearly 28% this year to approximately 9,814 billion VND. If successful, this would mark a record high in its operational history.

Meanwhile, the leadership estimates profit after tax will reach over 466 billion VND, double that of the previous year. However, this figure remains lower than the record profit of approximately 659 billion VND achieved in 2022.

Golden Gate is one of the largest restaurant groups in the country, owning nearly 40 brands. Its ecosystem primarily encompasses five main culinary styles: hotpot, grill, Asian, European, and recently, coffee. Notable restaurant chains include Manwah, Kichi Kichi, iSushi, Durama, Icook, Gogi House, Sumo BBQ, Cowboy Jack's, Vuvuzela.

This year, the company continues to focus on expanding into new, but carefully selected, geographic areas. Concurrently, it will build an operational platform centered on data and technology to enhance customer experience.

Among its more than 40 brands, only The Coffee House is specifically highlighted by the leadership in the group's core business plan. Golden Gate stated it will focus on upgrading store spaces and further improving the customer experience for this coffee chain.

Customers ordering drinks at a location in Ho Chi Minh City. Photo: The Coffee House Fanpage

Customers ordering drinks at a location in Ho Chi Minh City. Photo: The Coffee House Fanpage

The Coffee House is a coffee chain that was once highly popular, backed by Seedcom. However, since the pandemic, the brand had to close numerous stores to optimize costs and improve operational efficiency. Early last year, Golden Gate spent over 243,5 billion VND to acquire a 99,98% stake in The Coffee House.

In the documents sent to shareholders this time, the leadership states that the acquisition of The Coffee House is a "strategic move" as it expands into the large-scale beverage sector. They evaluate the chain as having a strong brand foundation, a network of sales points, and a customer base, which helps the company penetrate a high-frequency consumption segment, thereby increasing customer engagement in daily life.

Currently, The Coffee House has 79 locations, primarily in major cities such as Ho Chi Minh City, Ha Noi, and surrounding provinces. Recently, the chain has continuously paused operations at various stores for renovation, redesign, and space alteration.

Tat Dat