According to TechSci Research, Vietnam's proptech (real estate technology) market size is forecast for significant growth during the 2024-2029 period, with an average rate of about 18,7% annually. Currently, about 156 proptech companies operate domestically, providing solutions ranging from listings and online brokerage to asset management and digital platforms supporting transactions.
Urbanization, the need to enhance operational efficiency, and increasing investor interest in digital platforms continue to drive the adoption of technology in real estate, as indicated by this data.
The proptech market also sees the participation of many businesses with different approaches. Among them, Meey Group develops an ecosystem of more than 20 technology products with a long-term strategy.
Instead of focusing on a single product, this company chooses to build a technology ecosystem covering many stages of real estate operations, from listings, information lookup, and digital maps to customer management, as well as solutions applying big data and artificial intelligence.
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Meey Group's booth at the Vietnam - Asia Smart City Conference 2025 event. Photo: Meey Group |
According to Nguyen Ly Kieu Anh, General Director of Meey Group, the company's products are designed based on the specific operational characteristics of the domestic real estate market. The goal is to support increased transparency, improve liquidity, and optimize asset exploitation efficiency.
The company's leadership believes that the real estate operational chain includes many touchpoints among investors, exchanges, brokers, customers, banks, and relevant parties. Applying technology to each stage is expected to help reduce process fragmentation and save operational resources.
Besides the domestic market, Meey Group also expands cooperation with technology and investment partners in the US and Singapore. This reflects the company's integration trend in a market context that increasingly demands standardization and transparency.
The unit's leadership also states that as the proptech market size is forecast to continue growing, businesses with relatively complete technology ecosystems and long-term development strategies will be the foundation for the digitalization of real estate operations in Vietnam.
Anh Vu
