According to a Men Stay Simplicity representative, men increasingly invest in their appearance, recognizing that a well-groomed look is key to confidence and success. Despite numerous products, men seek simple, convenient, and effective skincare solutions tailored for their specific skin.

Since its inception, Men Stay Simplicity has embraced the philosophy "Simplicity that works", focusing on modern active ingredients designed to protect and care for men's skin.

The brand's best-selling facial cleanser. Photo: Simplicity

"The Simplicity facial cleanser is one of our most prominent lines, offering three benefits: oil control, acne prevention, and skin brightening," stated a company representative.

On its website, the manufacturer highlights the product's deep cleansing ability combined with a moisturizing trio of shea butter, glycerin, and saccharide isomerate, which keeps skin hydrated and prevents dryness. The facial cleanser also contains natural tea tree oil for acne prevention and Niacinamide for brightening.

The brand achieved significant success, earning the title of "Vietnam's number one best-selling men's facial cleanser", announced last year. This recognition followed a survey by Metric Joint Stock Company (Metric), which analyzed sales volume and revenue for 5,208 men's facial cleanser products and 2,818 shops across Shopee, Lazada, Tiki, and Tiktok Shop Vietnam from 1/1/2023 to 31/12/2024. Men Stay Simplicity emerged as a leader in both market share and rankings on these e-commerce platforms.

At the Elleman Grooming Awards 2025, Simplicity was honored with the "Facial Cleanser of the Year" award. The company also won the "Innovative Brand Award 2025".

A company representative receives the "Innovative Vietnamese Brand 2025" trophy and certificate. Photo: HTV

A Men Stay Simplicity representative noted that the biggest barrier in Vietnam's men's cosmetics market is not demand, but the perception that "skincare equates to excessive grooming or a lack of masculinity". Understanding this, Simplicity adopted a new approach: "A well-groomed appearance is a competitive advantage, helping men build confidence and achieve success".

Last year, Men Stay Simplicity launched its three-in-one facial cleanser on Amazon, the world's largest e-commerce platform. According to a company representative, this was a milestone event. Each product underwent stringent checks for ingredients, safety, and origin transparency.

Simplicity facial cleanser is available on Amazon. Photo: Simplicity

"The US is a challenging market. Our presence there is a crucial step in our development journey. It's both an opportunity and a test for our team to continuously improve, and we will strive to meet the highest standards. Integrity, innovation, and persistent determination are the foundations for Men Stay Simplicity's long-term global journey," the brand representative added.

(Source: Men Stay Simplicity)