The opening ceremony took place on 21/12, at Lam Vien Square, Xuan Huong Ward, Da Lat, Lam Dong province. Organized by TNI King Coffee Company Limited, the event runs from 21/12 to 2/1/2026.
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Le Hoang Diep Thao, founder and CEO of TNI King Coffee, speaks at the event. Photo: TNI King Coffee |
Le Hoang Diep Thao, founder and CEO of TNI King Coffee, speaks at the event. Photo: TNI King Coffee
Speaking at the event, Le Hoang Diep Thao, founder and CEO of TNI King Coffee, shared that coffee has been present in Vietnam for over 150 years. Originating in the Central Highlands, today over 600,000 hectares of coffee cultivation support millions of households. Vietnamese coffee beans are exported to over 100 countries, contributing billions of US dollars to the economy. However, the value of Vietnamese coffee extends beyond production volume or statistics; it lies in its unique identity, the spirit of persistent labor, and the pride distilled into each coffee bean.
"This festival is not just an event, but a long-term journey to preserve, enhance, and spread the sustainable values of Vietnamese coffee, especially the Robusta heritage, within the global coffee landscape," she stated.
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The record-breaking largest coffee cup at the "global coffee heritage festival". Photo: TNI King Coffee |
The record-breaking largest coffee cup at the "global coffee heritage festival". Photo: TNI King Coffee
According to Nguyen Van Loc, Director of the Lam Dong Department of Culture, Sports and Tourism, coffee is not merely an agricultural product or a beverage; it has become a cultural symbol and a heritage tied to the history and identity of many nations. In Vietnam, Lam Dong is both a region for high-quality coffee production and a hub for innovation, deep processing, coffee appreciation culture, and coffee tourism.
The "global coffee heritage 2025 – first edition" festival marks the beginning of a long-term strategy to position Lam Dong as Vietnam's coffee capital. Leveraging its natural advantages, highland climate, and rich history, the province is transforming from a key production area into an integrated center for the coffee value chain. This contributes to increasing added value, fostering sustainable development, and spreading the unique identity of Vietnamese coffee worldwide. "Through experiential spaces, exhibitions, cultural exchanges, and international conferences, the festival will create an open forum. Here, Vietnamese coffee is placed within the broader flow of global coffee heritage, allowing coffee values to be discussed, connected, and shared with distinctive coffee cultures from many countries," he explained.
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Performances during the "soaring global coffee heritage" art night at the opening ceremony. Photo: TNI King Coffee |
Performances during the "soaring global coffee heritage" art night at the opening ceremony. Photo: TNI King Coffee
Attendees have the opportunity to participate in a rich array of activities, including: large-scale artistic opening and closing ceremonies; an international coffee culture experience space; a heritage train journey; art made from Vietnamese Robusta beans; a global Barista competition; specialized seminars; and international conferences on the future of the coffee industry. Each activity offers not only an experience but also an opportunity for exchange, cooperation, and spreading the value of Vietnamese coffee globally. The series of activities aims to promote the values of heritage, sustainability, innovation, and connection, while boosting tourism, economy, investment, and international cultural exchange for Lam Dong province and Vietnam.
During the opening night, a large audience and many tourists enjoyed the special art program "soaring global coffee heritage". The performances were elaborately staged, under the direction of music director Nguyen Cuong, directors Hong Hoa, Meritorious Artist Y Sanh Alio, musician Vo Cuong, and choreographers Ngoc Hien - Hai Yen, featuring immortal melodies and dances of the Central Highlands, along with folk music from Ethiopia, Brazil, and Italy.
The "global coffee heritage 2025" festival is expected to become an annual international event, providing a foundation for future cooperation, investment, and sustainable development initiatives.
(Source: TNI King Coffee)
