The preliminary round, held from July 2025, attracted hundreds of contestants from various universities and design academies, including: Dai hoc Kien truc Ha Noi, Dai hoc Kien truc TP HCM, Dai hoc My thuat Cong nghiep, RMIT, Dai hoc Hoa Sen, Van Lang, and Hoc vien Thiet ke Thoi trang FACE. Most participants are students or recent graduates without established personal brands, seeking an opportunity to gain experience in an international design arena.

Rodrigo Basilicati Cardin guides contestants at the competition finals held in South Korea. Photo: BTC

Following the selection process, 32 outstanding contestants advanced to the final round, held on 29/11 in Ho Chi Minh City. Rodrigo Basilicati Cardin, CEO of Pierre Cardin and the late designer Pierre Cardin's nephew and successor, directly participated in the evaluation.

The top prize includes 90 million VND in cash and a three-month internship at La Maison Pierre Cardin headquarters in Paris, France. During this period, the winner will work directly with the international design team, gaining exposure to professional creative processes and developing their aesthetic vision in a high-fashion environment. Exceptional performance could lead to an offer to become an official associate of the brand.

According to a Pierre Cardin representative, bringing the competition to Vietnam is part of a strategy to expand operations in the Asian market, a region rapidly developing in the fashion industry with a growing pool of young designers.

The program has previously been held in countries such as France, Greece, South Korea, China, Brazil, Taiwan, and Israel. In Vietnam, the brand has maintained a long-standing and robust presence through An Phuoc Company, its exclusive partner in men's fashion manufacturing and retail for the past 28 years. This strategic partnership has helped Pierre Cardin build brand reputation and establish significant influence in the Vietnamese market.

The winning contestants at the final round in Taiwan. Photo: BTC

The competition provides students and young designers with opportunities to learn and gain experience, contributing to the sustainable development of Vietnam's fashion industry. In addition to the Pierre Cardin Young Designers Award 2025 final, Pierre Cardin and An Phuoc are co-organizing events such as: the launch of the An Phuoc Conscious Traveler collection on 30/11 and the Pierre Cardin Fashion Show 2025 on 1/12, commemorating Pierre Cardin's 75th anniversary worldwide.

This series of activities reflects Pierre Cardin's global vision to continue spreading the creative spirit of high fashion. It also serves as an opportunity to promote training, professional networking, and inspire young generations passionate about fashion and creativity. Through An Phuoc, the brand expects Vietnam to continue playing a significant role in the development and establishment of high fashion's position in the region.

An Phuoc - Pierre Cardin refers to the store system of An Phuoc Garment, Embroidery, and Shoe Company Limited, which owns and operates the An Phuoc fashion brand and has been the exclusive partner of Pierre Cardin Paris in Vietnam since 1997. The company currently operates over 180 stores, 11 manufacturing plants, and nearly 5,000 employees nationwide, having been honored as a "National Brand" for many consecutive years.

(Source: An Phuoc - Pierre Cardin)

An Phuoc Garment, Embroidery, and Shoe Company Limited owns the An Phuoc brand and has been the exclusive distributor of Pierre Cardin fashion in Vietnam since 1997. Its main office is located at: 100/11-12 An Duong Vuong, An Dong Ward, Ho Chi Minh City.

Website: https://anphuoc.com.vn/

Email: info@anphuoc.com.vn

Hotline: 1800 888 618

Official Fanpage: facebook.com/AnPhuoc.PierreCardin.Official