Rainforest Distribution, a full-service food and beverage distributor, selected the Manhattan Active Supply Chain Planning (SCP) platform to unify its cold chain planning and transform end-to-end operations. The solution helps modernize demand forecasting, planning, and temperature-controlled inventory replenishment on a unified cloud platform.

The system provides real-time visibility across the network, enabling Rainforest to balance service levels, costs, and operational capacity, while quickly responding to demand fluctuations in cold storage and transportation.

Trucks transport goods on a lakeside road, showcasing road logistics and cold chain transportation operations across diverse terrain. *Rainforest Distribution*

Alexander Ridings, CEO of Rainforest Distribution, noted that as the business expands, the supply chain grows more complex. This demands a modern planning solution capable of keeping pace with growth, offering a unified and reliable view of demand and inventory, and enhancing customer service reliability. He added that Manhattan Active SCP addresses this need with an intelligent platform that integrates planning, operations, and development strategy.

Manhattan Active Supply Chain Planning synchronizes planning and execution under a common strategy, eliminating operational bottlenecks and supporting enterprise-wide decision-making. The platform adapts in real-time to changes in demand, labor, orders, and capacity, linking planning functions with execution activities across cold distribution, cold storage, and transportation.

Rainforest Distribution operates as a full-service food and beverage distribution company in the North American market. It provides services ranging from procurement and warehousing to transportation and delivery for retail and foodservice partners. The company specializes in the cold chain, utilizing cold storage and temperature-controlled transportation systems to ensure the quality of fresh food, frozen food, and beverages.

Rainforest Distribution also prioritizes technology application in supply chain management, particularly in demand forecasting, inventory, and logistics operations. This focus aims to enhance efficiency and responsiveness as its business scales.

By Gia Han, *FleetOwner*