Revive, a sports drink brand from Suntory PepsiCo Vietnam, has officially partnered with the Vietnam sports delegation for the 20th Asian Games (ASIAD 20). This partnership was formalized on 7/9 in Hanoi through a cooperation agreement signed by the Vietnam Olympic Committee, Suntory PepsiCo Vietnam Beverage Company Limited, and Vietcontent Joint Stock Company.

The signing ceremony between Revive and the Vietnam Sports Delegation ahead of ASIAD 20. Photo: Revive

Nguyen Danh Hoang Viet, Director General of the Vietnam Sports Administration, highlighted the significance of corporate support for athletes. He stated, "This partnership offers both physical and mental assistance to our athletes as they prepare for this major event. We hope this encouragement will boost their confidence, inspiring them to strive and compete with determination for the national flag."

Nguyen Danh Hoang Viet, Director General of the Vietnam Sports Administration. Photo: Revive

Beyond direct support, Revive launched the "Million Words of Support" campaign. This initiative encourages fans to send messages of encouragement to the Vietnam sports delegation before and during ASIAD 20. Cao Vu Hong Nhung, Senior Director of Marketing and North Market Development at Suntory PepsiCo Vietnam, explained that the campaign aims to connect community encouragement with athletes during their preparation and competition. She added, "While Revive sports drink provides physical replenishment during exercise, the 'Million Words of Support' campaign connects athletes with spiritual energy from their fans."

Cao Vu Hong Nhung, Senior Director of Marketing and North Market Development at Suntory PepsiCo Vietnam. Photo: Revive

This partnership at ASIAD 20 aligns with Revive's ongoing involvement in sports, aiming to support athletes throughout their training and competition. As they prepare to depart for Aichi-Nagoya, Vietnamese athletes are finalizing their preparations for Asia's largest sporting event.

ASIAD 20 will take place in Aichi-Nagoya, Japan, from 19/9 to 4/10, with some events commencing on 10/9. The Vietnam sports delegation includes 498 members, with 348 athletes competing across 33 sports and disciplines. Their goal is to secure 4-6 gold medals.

Yen Chi