On the evening of 30/5 at the National Convention Center, ROX Group organized the "ROX30 Concert - Soaring Brightly" art program to celebrate its 30th anniversary. The program was staged as an artistic epic, recounting the company's development journey through music, stagecraft, and modern performance technology.

Throughout the program, the audience was guided through two chapters: "Brilliant Essence" and "ROX Reaches Far," where past, present, and future connected in a seamless emotional flow. The immersive music and light environment offered an insightful perspective on the group's 30-year journey of creation and development.

While "Brilliant Essence" evoked values cultivated over time, "ROX Reaches Far" brought the spirit of a modern, dynamic Vietnam with aspirations for global integration. The opening film, "A Journey of Ten Thousand Miles - The Origin of Vietnam," depicted individuals driven by a desire to bring Vietnamese values to the world through courage, integrity, and a spirit of dedication.

An immersive music and light environment offered an emotional perspective on ROX Group's 30-year journey. Photo: ROX Group

A highlight of the evening was a musical drama combining symphony, contemporary music, dance, and stage technology to narrate ROX Group's 30-year development. The stage movements portrayed generations of employees who constantly transformed challenges into opportunities, gradually building trust and shaping the company's identity.

Through artistic expression, the stories told not only reflected a company's journey but also evoked the aspirations of Vietnamese people across generations.

ROX Group's leadership and staff gathered on stage to celebrate the group's 30th anniversary. Photo: ROX Group

The ROX30 Concert also served as an occasion for the company to honor the contributions of generations of staff who have partnered with it over three decades. At the event, the leadership, along with long-serving employees and thousands of audience members, celebrated the group's 30th year.

The emotional atmosphere continued to build during the "ROX Reaches Far" chapter, where music, light, and performances merged into a message about the spirit of integration for Vietnamese businesses in a new development phase.

Performances by artists such as Dong Hung, Duong Hoang Yen, (S)TRONG Trong Hieu, and Soobin added diverse emotional nuances, completing the narrative woven throughout the program. Soobin's moment of harmonizing with the audience in the song "Vinh quang dang cho ta" (Glory Awaits Us) concluded the concert with a symbolic image of connection, inheritance, and the continuation of aspirations.

Artists Dong Hung, Duong Hoang Yen, (S)TRONG Trong Hieu, and Soobin delivered performances representing ROX Group's core values. Photo: ROX Group

Originating as a shoe manufacturing factory exporting to 25 countries in 1996, ROX Group has evolved into a multi-industry ecosystem over three decades. Its footprint now extends across urban development, industrial parks, hotels and resorts, services, and energy.

Reflecting on the 30-year journey, Ms. Nguyen Thi Nguyet Huong, Founding Chairwoman of ROX Group, stated that the company's most cherished asset is not merely its projects or business results, but the team of people who have navigated challenges together to forge the company's identity today.

According to Ms. Huong, the mission of "creating shared benefits" and the aspiration to generate positive values for the community and society have been the company's consistent direction since its inception.

"Three decades have passed with many challenges and changes, yet one thing has remained constant: the mission of creating shared benefits, the aspiration to build better values for life, for the community, and for people," the group's founder emphasized.

Long-standing employees gathered on stage to celebrate 30 years. Photo: ROX Group

Starting as a new business during Vietnam's economic opening, ROX Group developed alongside the country's transformation. Throughout this journey, an innovative spirit, adaptability to change, and efforts to overcome limits are considered core values for pursuing long-term objectives.

According to a company representative, the 30-year milestone not only signifies a reflection on the past journey but also inaugurates a new development phase. As Vietnam aims for greater growth and deeper integration, the company plans to continue expanding operations, leveraging internal capabilities, and pursuing the aspiration to bring Vietnamese values further into the international market.

"30 years is not a destination, but a starting point for a greater journey. We believe that by upholding a spirit of innovation and dedication, ROX Group will conquer new milestones," the group representative added.

Song Anh