The eyewear market has seen significant changes in recent years, according to Nguyen Van Hoai, CEO of Shady. Consumers are now seeking comprehensive and personalized vision care solutions, moving beyond simple vision correction.
The rise of technology and increasing awareness of eye health present new challenges for the eyewear industry. Issues such as myopia control in children, eye protection in digital environments, and age-related vision impacts compel businesses to adapt.
CEO Nguyen Van Hoai explained that as the product sales model shifts towards experience-driven services, eyewear stores and showrooms are becoming intersections of technology, expertise, and lifestyle. Responding to this trend, Shady's leadership has defined its 2026-2027 development strategy based on three pillars: customer experience, technology, and international collaboration.
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The company invested in Visioffice X, a personalized vision measurement device from Essilor. *Photo: Shady*
Consumers increasingly prioritize experience when faced with numerous choices. Shady synchronizes its customer care process, from eye examinations and product selection to ongoing support during use.
At any Shady showroom, individuals undergo a 14-step examination process. Staff members then recommend products based on each person's habits and vision condition. According to a company representative, each solution is tailored to actual needs and optimizes costs.
The company recognizes the substantial changes driven by ai glasses, smart eyewear, and new generation lens technology. Shady aims to continuously update its offerings with new advancements to expand its product portfolio and enhance long-term vision care quality.
"The personalization trend requires us to adapt and develop products that are more suitable for different user groups based on age, profession, and lifestyle," said CEO Nguyen Van Hoai.
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Currently, the company distributes over 80 genuine eyewear brands and premium lens lines. *Photo: Shady*
Simultaneously, Shady promotes international cooperation through forums, seminars, and industry events. Its leadership views strengthening its network of partners as a key part of building a comprehensive vision care ecosystem. This strategy allows the company to access new industry trends and global development models.
CEO Nguyen Van Hoai clarified that international connections are not just about learning from experience, but also about filtering and transforming these advancements into suitable value for Vietnamese users.
"Technology, data, and personal experience deeply converge in the field of vision. I believe the future of the industry extends beyond products, with eyewear becoming an integral part of healthcare," he added.
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Shady representatives with EssilorLuxottica leaders at Switch 2026 in April. From left: Cao Son Huu, sales director of EssilorLuxottica Vietnam; Chrystel Barranger, president of professional solutions EMEA and Asia and president of Transitions at EssilorLuxottica; Nguyen Van Hoai, CEO of Shady. *Photo: Shady*
To stay updated on new trends, Shady representatives attended "Switch: Vision Innovation Summit 2026," an international conference on vision innovation organized by EssilorLuxottica in Monte Carlo, Monaco, from 13-15/4. Over 1,000 entrepreneurs from 50 countries and territories discussed the global vision industry's entry into a period of strong transformation, particularly with the advent of ai, smart glasses, and a range of new generation vision care models. Specifically, Ray-Ban Meta and Oakley Meta models integrate recording capabilities, voice interaction, and contextual support. Shady is one of the distributors of Ray-Ban Meta and Oakley Meta in Vietnam.
According to Hoai, the insights and perspectives from Switch 2026 are an important reference for the company to refine its development orientation. They also provide a basis for enhancing customer experience and updating solutions more suitable for the increasingly diverse needs of the Vietnamese market.
(Source: Shady)
Shady
Showroom 1: 7/38 Thanh Thai, Dien Hong ward, TP HCM
Showroom 2: 173 Dong Den, Bay Hien ward, TP HCM
Showroom 3: 7 Pham Viet Chanh, Cau Ong Lanh ward, TP HCM
Showroom 4: 315 Le Van Sy, Nhieu Loc ward, TP HCM
Showroom 5: 445 Quang Trung, Go Vap ward, TP HCM
Showroom 6: 310 Duong 3/2, Hoa Hung ward, TP HCM
Hotline: 0903160669
Website: https://matkinhshady.com
Facebook: matkinhshady2012
