The event took place at the Sports Palace within the Quang Ninh Provincial Sports Complex, attracting nearly 1,000 local students who watched and cheered. This activity is part of an annual cooperation program between Toyota Vietnam, the Ministry of Education and Training, and the strategic partnership of the National Traffic Safety Committee.

This year, the program featured sixty students competing, divided into six teams representing the provinces and cities of Phu Tho, Ha Noi, Ha Tinh, Quang Tri, Khanh Hoa, and Ca Mau. The program aimed to create an interactive space where students could act as young "traffic ambassadors", helping to spread safety messages to their communities.

Students interacting with the organizers at the program. *Photo: Toyota Vietnam*

Moving away from dry, traditional theoretical tests, the organizers designed the exchange content using modern educational methods, focusing on practical experience. The competing teams participated in two main segments, requiring a combination of knowledge, physical ability, and teamwork skills. In the skit performance, students used their creativity to integrate real-life traffic situations into their scripts. Through self-developed plays, basic lessons such as properly wearing helmets, safely observing before crossing the road, and obeying traffic light signals were conveyed naturally and visually. Following this, the physical and intellectual games segment included challenges like relay races and crossword puzzles. Here, students had to apply their agility and memory of traffic rules to complete tasks.

Students performing a skit depicting real-life traffic situations. *Photo: Toyota Vietnam*

"Through these interactive activities, students not only better remember road signs and rules, but also have the opportunity to develop teamwork, cohesion, and build confidence when presenting in front of a crowd. These are all essential soft skills for a child's comprehensive development," a Toyota representative stated.

Concluding the exchange festival, the organizers summarized and awarded prizes to the teams with outstanding achievements. A representative from Toyota Vietnam honored and presented three traffic safety island models to the three teams from Phu Tho, Ha Tinh, and Quang Tri. These highly applicable awards will serve as vivid visual teaching aids in schools. With this equipment, local teachers will have additional tools to organize more effective traffic safety lessons.

Organizers presenting awards to outstanding teams. *Photo: Toyota Vietnam*

The exchange activity in Quang Ninh is part of the "Toyota for Kids' Traffic Safety" program, which has been implemented for twenty years. The program has received positive feedback from the Ministry of Education and Training and schools for its support in teaching. Beyond school education, the company maintains a diverse ecosystem of corporate social responsibility activities. Specifically, the brand continues to implement the Vietnam Traffic Safety Initiative competition, "The Road Companion" program, environmental ecosystem protection campaigns, support for high-quality human resource training for the automotive industry, and contributions to social culture through the Toyota Concert program and the Toyota Cup National U9 Football Tournament.

(Source: Toyota Vietnam)