Japan's automaker leadership admits that prolonged market dominance risks obsolescence, necessitating comprehensive changes to compete with Tesla and BYD.
In the first six months of 2026, total sales for models like the VF 6, Yaris Cross, and Xforce exceeded 40,700 units, marking a 43% increase compared to the same period last year.
A Toyota representative said the company is not rushing to produce PHEV pickup trucks due to concerns that battery weight would reduce the vehicles' cargo and towing capabilities.
The D-segment SUV, a body-on-frame model, now only offers imported 2.7 gasoline engine options. Toyota's factory has ceased assembling new 2.4 or 2.8 diesel versions.
General Motors imported 1.17 million vehicles in 2025, accounting for 41% of its total sales, while Toyota's figure was 47%, a situation Jim Farley is keen to change.
Volkswagen seeks to reduce the number of overlapping models and versions across its brands to save costs, enhance operational efficiency, and boost profits.
